Marketing, Online Apparel Company Focused Young Adults.

¶ … marketing, online apparel company focused young adults. The online apparel store a unique product like customize shirts, hats, foodies logos company customer create. The key areas marketing product, pricing strategies, place, customer relationships, promotion, technology

Key areas of marketing: Online apparel

Advertising and promotion strategy

Online advertising has the advantage of being extremely easy to segment. In this case, the company merchandise is specifically targeted towards the consumer demographic of young adults. The company can choose to advertise on popular websites amongst that age demographic, versus disseminating more general, generic advertisements on websites without such a specific readership. Using Google ads or Facebook advertisements that specifically target Internet users that have a search profile that suggests they are interested in youth-oriented clothing is yet another economical yet effective way to meet company sales projections by reaching its target audience.

Another effective advertisement can be the creation of online videos specifically targeted to a web audience. Several years ago, the aftershave company Old Spice created the 'uber-cool' Old Spice Man persona in videos designed for the web. The videos 'went viral' and were shared repeatedly between online users on social networking sites, and enabled the company to rehabilitate Old Spice's rather stogy image. Given that this apparel company is youth-focused, creating quirky online videos that are showcased on YouTube and can be shared on Facebook and Twitter would be an inexpensive yet effective way to 'get on the radar' of consumers.

Small, emerging companies often target bloggers to review their products. Bloggers with many readers can give the company a veneer of legitimacy, since they are supposed to give their objective, unsponsored opinion about the subject. Selecting teen style bloggers to give free products to, in exchange for an online review, would be another way to gain exposure for the company.

Mobile computing is very popular amongst young people. With the customization that is featured as a critical part of the company's unique positioning, the online fashion company would be the ideal type of organization to launch an 'app' in which users could design different logos as part of an online design 'game.' The app would be free, but using it would stimulate the desire amongst users to go to the website and create real-life products using their unique, customized logos.

Identify the best uses for technology in terms of marketing the product or service

Because the company is a purely online organization targeted at young people, the most cost-effective way to advertise is to do so solely online. Users who can surf to the website from another online location and make purchases with a point and a click form the core of the consumer base. The company has no offline, brick-and-mortar component. Additionally, part of the excitement of purchasing the product is the delight conveyed to the consumer by going online and designing a customized piece of clothing. Ultimately, this is an 'experiential' product as well as a physical product. The product is not simply purchased for the monetary value it offers to the consumer but also because of the excitement generated at creating something customizable.