In this paper, we answer a series of questions.These include: part 1 Describe an experience when you encountered one of the negative group roles and how you dealt with the negative group member. Describe an example of a situation you experienced personally or became aware of through the media where group think has had negative consequences. part 2 Credibility and Cultivating a "You Attitude" Please response to the following: Assume you are the Vice President of Marketing for a cosmetic firm that has stopped making products that use animal testing and you want to communicate this to your customers. Explain how the company's credibility and the "you attitude" would play a part in your planned communication to your customers. part 3 Effective vs. Ineffective Language Please response to the following: Identify an example of an epithet, a euphemism, and jargon in a newspaper or magazine article. Explain whether this example of word usage is effective or ineffective in conveying meaning. If ineffective, suggest a better choice of language. Describe an experience that called for code switching and give at least two specific examples of what you had to change about your language use or dialect from one situation to another.
¶ … negative group roles and how I dealt with the negative group member
My very first encounter with negative group roles was when I was seventeen years old and while working part-time at a local electronics store. At the electronics store, we were divided into various groups that were headed by different group leaders. Our salary was based on a basic pay as well as commission. This means that our earnings depended much on our push for more sales. The sales force of every individual was highly dependent on the amount of group cohesion and strategy which we put in place in attracting more clients to our stand as well as to our groups. In regard to the sales and promotion functions, we were allowed to engage potential clients via email, phone calls and direct conversations. This means that we had to work together in ensuring that our sales and marketing strategy was the best. One of our group members by the name of Jack was counterproductive and exuded negative group roles. He would always complain that the group was not being rewarded well for its efforts and he always urged us to boycott our duties. He was also not happy with the fact that our group was headed by a female, Amanda. He believed that women generally could not be leaders and therefore Amanda should step down for a real leader who in is opinion is a male employee. Jack was discriminatory, cruel and unjust in most of his engagements in our group. His attitude and behavior weighed down on our group performance as he decided to openly undermine the authority of Amanda as well as of the remuneration policy that was set up by the company. His role in the company was very negative since objected the group leadership while also stirring a rebellion within the group.
The negative consequences of group think
Group think is defined by Janis (1989,1982) as the extreme level of concurrence that is sought that a certain group adopts while making its decisions. Group think is noted by Turner et al. (1992) as likely to occur in cases when a group experiences various antecedents conditions like high cohesion, limited methodological inquiry, insulation from various experts, high stress, low-self-esteem, directive leadership as well as high stress levels. There is also little hope of reaching a better solution than the ones that are preferred by the leader. The conditions that lead to group think are collective rationalization, stereotyping, self-censorship among others. Recent examples of group think on the global or national arena are the recent financial crisis which affected the financial industry in entirety when the industry exhibited a kind of a herd/group behavior with the ABSs and CDOs. Several organizations like AIG and Lehman demonstrated group think and then subsequently found themselves in great financial trouble (bankruptcy).The rating agency too demonstrated groupthink since they also wanted to gain. The invasion of Iraq was also based on group think since the war was based on the plan to disarm the country of WMDs. The MWDs were never found and the real reason behind the war remains unknown to the general public.
Credibility and Cultivating a "You Attitude"
As the Vice President of Marketing for a cosmetic firm that has stopped making products that use animal testing, I intend to explain how the company's credibility and the "you attitude" would play a part in your planned communication to my customers. As credible company that has attained the ISO 9002 quality assurance standard. Our company is consumer-centric and we therefore tailor our products and processes according to your needs. As noted by Rodman (2001) the process of cultivating the "You Attitude" is integral to the company's success and customer satisfaction.
Effective vs. Ineffective Language
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