PC Financial's competitive challenges in Canada's no-frills banking segment

Canadian Banking Industry

Situation Analysis

PESTEL Analysis

Political

Economic

Social

Technological

Legal

Environmental

Porter's Five Forces

Threat of entrants

Consumer bargaining power

Threat of substitutes

Supplier bargaining power

Competitive rivalry

Strengths

Weaknesses

Opportunities

Threats

How attractive was the Canadian banking industry in 2013?

The attractiveness of the 'no frill's segment

Acquisition of ING by Scotiabank using the Tangerine brand

Resources and capabilities by PC to fight in the no-frills segment

The impact of co-branding with the Loblaws PC Points program

Were PC's efforts considered a 'blue ocean' strategy?

Alternatives

Recommendations

Timescales