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Pro Local Business Plan Oct. 2011
This business plan describes start-up, operations and expansion for ProLocal, a specialty sports apparel retail chain focused on professional and amateur hockey and whatever sports and events complement hockey consumption. The firm will start an initial store in Boston, strategically placed between the Boston Garden and complementary local draws like prominent sports bars. Sales force will deploy a mobile storefront (push cart) on busy streets to sell merchandise but also to promote the store nearby, and this promotion will be bundled with local amenities like food and beverage, sports games tournaments, and sponsorship for local amateur hockey leagues and players. Internet trading of memorabilia on auction sites will expand to promote local amateur players and leagues as consumer brand awareness expands.
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