Product Launch Blue Ray

¶ … blue ray is successful.

Explain their vision, their strategy, what makes it memorable, distinctive.

The Blu-ray Disc Association was founded in February 2002 based on the invention of blue laser diodes by Shuji Nakamura, a professor at the University of California (History of Blu-ray technology). Blu-ray introduced itself to the public in 2006 with tis first players, and its first Blu-ray disc titles were released shortly thereafter. Its high-storage capacity and efficiency caused it to dominate the market, with tis most recent offering being the quad-layer Blu-ray discs. Some of the variants of Blu-ray discs are mini Blu-ray discs (BD) that can support 7.5 GB data, and BD5 and BD9 that support audio and video streams

By the beginning of 2009, more than 1200 Blu-ray titles had appeared in the U.S.A.

The best description about Blu-Ray comes from the site itself:

Blu-ray & #8230; also known as Blu-ray Disc (BD), is the name of a new optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. (Blu-ray.com http://www.blu-ray.com/info/)

Blu-Ray predicated its success on the fact that its discs pack more information on its space and with more precision due to their using a blue-violet laser (instead of the red laser used by current optical disc technologies) to store the data. Both storage format and memory capacity make Blu-ray superior to HD-DVD; a single-layer Blu-ray disc, for instance, can store 25GB data far, far more than any HD disc can. This makes it both cheaper for companies to produce and better for consumers to watch.

Blu-ray is still a young company and some observers debate its ability to succeed. David Carnoy (January 14, 2009), review critic of CNET, however believes that not only will Blu-Ray continue to succeed but it will also outlast its competitors due to reasons that include the following: Blu-ray discs still offer a better picture than cable internet viewing time whose bandwidth offerings are inadequate and are not predicted to get better any time soon; Blu-ray has one clear standard as opposed to digital video streaming and downloads, on the other hand, is a jumble of competitors offering no single standard whatsoever. Carnoy believes, too, that Blu-ray prices will drop in the future making the product more accessible to consumers.

Another factor going for Blu-ray is that its format not only compresses more data on it but displays this data in a clearer, more holographic and pleasing format. Blu-ray, at the moment, represents the climax of high-definition discs, and whilst competitors may be gearing up for beating that, Carnoy believes that the expense and lack of need for doing so will drive competitors out of business.