Product Life Cycle Is a Term Paper

  • Length: 2 pages
  • Sources: 2
  • Subject: Business - Advertising
  • Type: Term Paper
  • Paper: #81177755
  • Related Topics: End Of Life, Advertising, Life

Excerpt from Term Paper :

The manager's understanding of the product nature as well as its place on the cycle are essential to a complete understanding of the need to act or not act.

Product life cycles can vary considerably in terms of length. The steam locomotive made its debut in the early 19th century and disappeared from regular service in the UK towards the end of the 1960s. One can still, of course, find enthusiasts using them in the 21st century in the UK and there are parts of the world for example, Eastern Europe, Africa and China where the steam locomotive is still in regular commercial use. In contrast, some women's and men's clothes come in and out of vogue with amazing alacrity.

(Proctor 22)

Decisions are very important within the guide of the product life cycle, especially when the life cycle of the product can be perceived to be rather short, especially in the technology industry, where life cycles can be short, based on technological advances and development can be extremely important.

Swann, and Gill 4)

The value of understanding of the product life cycle, for any given product is essential for the strategies of advertising decisions. If more funds are allocated to advertising than the product can bear the product may fail, not as a result of the nature of the product but as a nature of poor advertising decisions, and conversely if all the aspects of the product are not understood or if to little attention is given to it at the different stages of its life it can also fail, and as was said before if the firm is new or does not have a pool of diversified products one poor advertising allocation can prove disastrous.

Works Cited

Proctor, Tony. Strategic Marketing: An Introduction. London: Routledge, 2000.

Swann, Peter, and Jas Gill. Corporate Vision and Rapid Technological Change: The Evolution of Market…

Sources Used in Document:

Works Cited

Proctor, Tony. Strategic Marketing: An Introduction. London: Routledge, 2000.

Swann, Peter, and Jas Gill. Corporate Vision and Rapid Technological Change: The Evolution of Market Structure. New York: Routledge, 1993.

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