This paper serves as an introduction to a novel product of fireproof and soundproof paint. The product protects against oxygen reaching burnable a material so it would protect a home against fire. In addition, and what separates our product apart from the competition, is that our paint has the ability to proof a house against outside sound pollution. The majority of our product will be sold in home improvement stores throughout the nation.
¶ … product of fireproof and soundproof paint. The product protects against oxygen reaching burnable a material so it would protect a home against fire. In addition, and what separates our product apart from the competition, is that our paint has the ability to proof a house against outside sound pollution. The majority of our product will be sold in home improvement stores throughout the nation. In addition, our company will maintain an online presence which will allow customers to buy directly from the paint source.
Our unique paint product will work as a fire retardant by having the chemical compound aluminum hydroxide. When heated, this compound forms aluminum oxide and releases water in the process. This chemical reaction absorbs heat while cooling the surface and releasing water on the fire. What is completely new is that our paint will also possess soundproofing ability. It will work by attenuating airborne sound waves by increasing air resistance, thus reducing the amplitude of the waves. Our paint can be made in several different colors and thickness.
We will seek to combine the utility of our product with a convenient online and in-store presence. Construction workers or other consumers can sign up for the website and create an account free of charge. This makes it so you have the following options for additional fees: Once the customer knows how much paint they will need to complete a product they can submit the order into the site where we guarantee that the necessary amount of paint will be available at participating hardware stores. An added service to this option would be to take this process a step further and the customer can have the paint order delivered to their home. There would be an additional fee for the pickup option and then a slightly higher fee for the delivery option, but it is a small price to pay for added convenience.
By creating an account the site will also offer to save the paint order amount and type for you for future construction projects. The site will also offer email notifications to advise if there are any paint promotions in relation to your saved items such as weekly sales or coupons.
Need/want/desire satisfying
In the modern world, people are living more and more in crowded, loud cities. One way to ensure the safety of your family as well as one's peace and quiet is to use fireproof and soundproof painting. Simply put; why would a person endanger their safety and tranquility by using another paint product. In addition, our product saves time as one does not need to install both fire retardant and soundproofing separately. Lastly, the convenience of our website will make the process efficient and convenient for construction workers to suggest the product to their clients. In short, our product sells itself on having a safe, calm place to live while also reducing the amount of work required for construction efforts.
Target market
We will focus on do-it-yourself home owners and construction workers, and we will try to attract new customers from our competitors. We will divide our target market into segments based on age: independent consumers and professionals. Consumers will appreciate the ease of at home delivery offers and the amount of work saved by not having to install fire retardant and sound proofing separately. Construction workers will appreciate the value of striking to birds with one stone, our dual function paint. In addition, our in stores guarantee will save them time running back and forth to the store. Therefore, when they choose our paint product, they can save their time on looking for and finding paint as well as time on site installing it. Conveniently they can now make an order online and know that the necessary amount of paint will be waiting for them at their hardware store.
Value proposition
Are you concerned with the danger of fire in your home? Annoyed by the constant noise of your neighbors and honking cars? Let our fireproof and soundproof paint solve two problems at the same time. For both the do-it-yourself home owner and the professional, our paint saves time from installing both fire retardant and sound proofing. In addition, with the help of our new online store you can now order the paint to your house or guarantee the availability of the necessary amount of paint to complete the job with the simple click of the mouse. No more searching from store to store! Want in & out even quicker? Have our helpful staff prepare your order before you even get to the store. You work hard so, unlike the other guys, we want to work harder for you. Let our paint provide the value, safety and tranquility you deserve.
Characteristics of this industry
The structure of the paint industry continues to evolve as suppliers, manufacturers, and retailers adjust to meet the needs of do-it-yourself and professional consumers become more demanding than ever. Two of the main focuses in this industry are customer satisfaction and finding that key element that will give them the leading edge over their competitors. Home construction/maintenance suppliers need to become experts at targeting specific consumer segments. They're likely to skip the loyalty and go to the paint product that best suits their needs (Brock, 1965).
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