S. And throughout Europe, Panasonic painstakingly interviewed each American photography store dealer and distributor they could. This resulted in the SLR series of cameras they pioneered and eventually dominated the market with (Johansson, Nonaka, 1987). Panasonic had transformed their customer listening systems into a new product development platform with the ability to transform an entire market. They successfully penetrated the U.S. market and took huge amounts of sales from Kodak as a result (Johansson, Nonaka, 1987).
A third example is the continued development of the netbook and tablet PC. Lenovo purchased IBM's PC business in 2005 and quickly re-vamped the entire product line to be more aligned to the needs of the Asian market (Millson, Wilemon, 2009). The result has been continued market share growth and the launch of a state-of-the-art tablet PC that rivals the iPad, using an Intel-based processor however running Windows operating system internals. This was all possible due to Lenovo concentrating on unique market requirements...
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