Marketing Approach and Data Exchange
Interoperability refers to the ability of two systems to exchange information and make use of the information that has been exchanged (Kasthurirathne, Mamlin, Kumara, Grieve, & Biondich, 2015). While the term is used interchangeably with health information exchange, they do not refer to the same thing. The two words do go together and one cannot exist without the other. In order for interoperability to occur there should be some exchange of information. However, this is not the only part of interoperability. Health information can be exchanged between different systems and what matters the most is the ability of the receiving system to understand the terminology and vocabulary that has been used by the sending system.
The marketing approach to encourage health care vendors to exchange data
The current hardships that are facing the industry when it comes to the exchange and sharing of data have to do with the vendor and provider competitiveness. EHR vendors make it hard to share information between different systems and care providers are also unwilling to share data with other care providers. To encourage the exchange of data the providers have to see the...
References
Cardoso, L., Marins, F., Quintas, C., Portela, F., Santos, M., Abelha, A., & Machado, J. (2018). Interoperability in healthcare Health Care Delivery and Clinical Science: Concepts, Methodologies, Tools, and Applications (pp. 689-714): IGI Global.
Kasthurirathne, S. N., Mamlin, B., Kumara, H., Grieve, G., & Biondich, P. (2015). Enabling better interoperability for healthcare: lessons in developing a standards based application programing interface for electronic medical record systems. Journal of medical systems, 39(11), 182.
Mishra, V., Mohammed, S., & Fiaidhi, J. (2016). Towards Developing an Interoperability Framework for Healthcare Community of Practice. International Journal of Bio-Science and Bio-Technology, 8(5), 65-82.
Ullah, F., Habib, M. A., Farhan, M., Khalid, S., Durrani, M. Y., & Jabbar, S. (2017). Semantic interoperability for big-data in heterogeneous IoT infrastructure for healthcare. Sustainable cities and society, 34, 90-96.
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