RacerTimes.com: a social network business plan for motorsports

¶ … Social Network for Racers

Business PLAN

RacerTimes.com provides a social media platform that can be regarded as the very first dedicated international hub of the automotive and motorsports industry. It is posed to benefit both users and client by its user friendliness as a platform which helps the automotive and motorsports industry connect and understand their clients in the delivery of an endless variety of schemes which exposes and improves motorsports and social media marketing in many ways.

The growth in the motorsports advertisement industry has seen it develop into a multi-million dollar industry (DeMoss,2012).The social media as a collaborative and advertisement platform is noted to have a key role within the motorsports industry (Street & Smith,2010). The company will also partner with other media companies in realizing its marketing objectives as noted by Bode (2010)

At RacerTimes.com, we are gearing to execute a unique business model supported with an award winning revenue growth model coupled with very low operating costs. Most of our revenue will be derived from sponsorships, events organization initiatives, sale of branded products as well as monthly subscriptions to our online RaceTimes products. Assuming that we complete out capital raising prospects by mid next year, RaceTimes would be able to expand its sales as well as marketing initiatives to help in establishing a dependable revenue base. As if January 31,2011, RaceTimes had $800,000 in cash and another $500,000 in operating as well as capital lease obligations over the coming four years. RaceTimes Inc. has no debt and has not resorted to any form of credits.

Company Profile

Our Vision:

RacerTimes vision is to change the automotive and motorsports world to an easier more accessible world, to create a channel between race drivers and sponsors, to create opportunities that yet to be created, we make this possible by offering you a website that will help you stay connected weather you are an individual or a company.

Our Mission:

RacerTimes ultimate goal is to be the international hub of the automotive and motorsports industry and to benefit both users and client by that we have created a user friendly platform which helps the automotive and motorsports industry connect and understand their clients, to deliver endless variety of schemes which exposes and improves motorsports and social media marketing in many ways.

What is RacerTimes:

RacerTimes is the world's first motorsports and automotive focused social networking website, creating a channel between race drivers and sponsors. Carefully engineered to provide the most efficient atmosphere and environment for all fields in automotives and motorsports.

Who are we targeting and why:

1. Race Drivers

- Race Drivers are what drive your advertisement so they are a key asset to your advertisement, weather on track or online drivers have a great impact on advertisements

2. Race Teams

- Race Teams prepare the driver and make him race ready so without a team a driver wouldn't be very successful.

3. Race Tracks

- Lets just say that race tracks make it all happen, race tracks are the most effective way after social media to market direct live clients, your brand or product will have the chance to stand out and expose itself to the fans.

4. Fans enthusiasts

- Almost 72% of fans are most likely to buy a product from a company that is sponsoring their team, so if you have a winning team you have a winning product

5. All scales of companies

- We target all scales of companies because we are very ambitious when it comes to automotives and motorsports, companies spend an large amount of money marketing their products, with RacerTimes we offer solutions that helps companies save up to 70% on advertising and gain up to 10 times more exposure all through social media and motorsports.

7. Team members

- Team members are the people involved that allow the driver go through his race day worry free, team members are very important because enthusiasts usually seek what they have to say and make fans and sponsors look forward for future tweaks they have prepared for the race car and etc.

8. Automotive field employees

- Automotive field employees are big number of populations with more then a 1000 fields they can research and share information together on RacerTimes and study the behavior of their potential customers

9. Media and broadcast

Media and broadcast is what all companies, drivers teams and other individuals are looking for, it may be used in many ways, from sharing images to case studies about marketing . Therefore RacerTimes is focused and is dedicating a huge percentage of its resources on media and broadcast.

10. Photographers

There is a new trend of photographers that have been a hit lately and they are motorsports photographers we give the chance to photographers to share all they images with our users.

Financial Summary

The projected income for the company is as follows:

Year 1:$450,000

Year 2:$1,200,000

Year 3:$2,100,000

Year 4:$4,500,000

Year 5:$6,000,000