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However, subtle methods such as billboard ads and culturally sensitive advertisements could be an effective method for American cosmetics to be slowly and carefully introduced to the market. Distribution is another key point to consider because if the product is to be successful it must have a much better distribution infrastructure than local competitors. Furthermore, if distribution outlets employ Iraqis on the local level who are already culturally in sinc with what consumer needs are then it will be much easier to establish a foothold within the market. An effective distribution plan would be to create a multi-tiered marketing effort and give local Iraqis heavy monetary incentive to sell this product locally. Using this method, distribution occurs through local channels that take advantage of personal networks and makes the marketing both unobtrusive and personal.
Employment of Iraqis in every target locality would be the best option to pursue...
The labor climate should be relatively healthy because of the current level of unemployment and because the increased economic infrastructure implies that many Iraqis want higher paying jobs and better opportunities within a free market economy to prove themselves. Management however, should be from highly trained individuals from the United States because an effective management team with experience in marketing and distribution techniques needs to supervise this group of relatively untrained individuals.
Overall the currency exchange is unstable within Iraq because of the current political and economic change that is occurring. However, many foreign investors are already reaping the rewards of foreign investment in Iraq, which implies that the currency exchange is reasonably stable or the exchange deficit to be negligible in comparison to earnings. In…
Reference List Yom, Sean L. Civil Society and Democratization in the Arab World (2005). MERIA - The Middle East Review of International Affairs. Volume 9, No.4, Article 2. Retrieved December 11, 2006 at http://meria.idc.ac.il/journal/2005/issue4/jv9no4a2.html. Gilchrist, Alice N. Khalidi discuses Arab world (1991). The Tech. Volume 111, No.21. Retrieved December 12, 2006 at http://www-tech.mit.edu/V111/N21/mideas.21n.html. Arab-Israeli Conflict: Role of religion (2006). Retrieved December 12, 2006 at http://www.science.co.il/Arab-Israeli-conflict-2.asp#Intra-Arab. Schnabel, Albrecht. A rough journey: Nascent democratization in the
Abstract In the span of just twenty years, the Internet has radically transformed society. The Internet has changed the ways people interact with technology and with each other. The Internet has democratized information, while also revealing some inequities of access. Likewise, the Internet has given rise to the potential for global democratization. At the same time, the Internet has radically transformed the business and marketing landscape. The Internet enables the formation
Arab Spring was a revolution started mainly by youth and spread over the Arab and North African countries. The purpose was to attain change in the way the countries were run and in doing so attain better living conditions. Morocco was one of the nations involved in the revolution and it succeeded in attaining some form of change. The constitutional and parliament alterations limited the powers of the king along
The international community can obviously respond by seeking to marginalize the Taliban and similar movements as extremists. However, it has become clear following the terrorist attacks on the World Trade Center and the Pentagon that western governments have not been effective in infiltrating terrorist networks and pre-empting attacks. It has also become clear that there will be no shortage of people in the Islamic world who are willing to
Germany Research Project Germany Germany is a prominent country in Europe as it stands as the second most crowded nation and the biggest economy in Europe. Seeing how it has the largest economy, it does alter the links between the prominent nations in the world. German history is filled with social and political movements. Adolf Hitler and the era of Nazism is an unfortunate and prominent part of the History of the
Those officials who did look at the question of Japanese intentions decided that Japan would never attack, because to do so would be irrational. Yet what might seem irrational to one country may seem perfectly logical to another country that has different goals, values, and traditions. (Kessler 98) The failures apparent in the onset of World War II and during the course of the war led indirectly to the creation