However, subtle methods such as billboard ads and culturally sensitive advertisements could be an effective method for American cosmetics to be slowly and carefully introduced to the market. Distribution is another key point to consider because if the product is to be successful it must have a much better distribution infrastructure than local competitors. Furthermore, if distribution outlets employ Iraqis on the local level who are already culturally in sinc with what consumer needs are then it will be much easier to establish a foothold within the market. An effective distribution plan would be to create a multi-tiered marketing effort and give local Iraqis heavy monetary incentive to sell this product locally. Using this method, distribution occurs through local channels that take advantage of personal networks and makes the marketing both unobtrusive and personal.
Employment of Iraqis in every target locality would be the best option to pursue...
The labor climate should be relatively healthy because of the current level of unemployment and because the increased economic infrastructure implies that many Iraqis want higher paying jobs and better opportunities within a free market economy to prove themselves. Management however, should be from highly trained individuals from the United States because an effective management team with experience in marketing and distribution techniques needs to supervise this group of relatively untrained individuals.
Overall the currency exchange is unstable within Iraq because of the current political and economic change that is occurring. However, many foreign investors are already reaping the rewards of foreign investment in Iraq, which implies that the currency exchange is reasonably stable or the exchange deficit to be negligible in comparison to earnings. In…
