Marketing strategy for an accounting company in Los Angeles

Marketing Strategy

Assess the Information Needs of Target Market(s). What Information will Your Potential Customers need (e.g. address of premises)?

The information needs of the target market will provide them with enough facts to make an informed decision. This will be accomplished by giving customers with information about the physical location (i.e. address), telephone number, any kind of professional organizations and the web site. These factors will help them to learn about the firm and contact staff when they have questions. (Shimp, 2008) (Ward, 1998)

Indicate whether any Personal Selling will be involved and if so what forms this will take. If not explain why not.

Yes, personal selling will be involved. This will be accomplished using traditional and online sources. (Shimp, 2008) (Ward, 1998)

What Training should be received?

The training that should be received is focusing on improving communication, increasing professionalism / ethics and continuing education. These factors will help to ensure that everyone is knowledgeable in answering the customers' questions (when interacting with them). (Shimp, 2008) (Ward, 1998)

What Incentives will the Sales Force Earn?

The incentives that the sales force will earn are royalties and commissions (when a new client signs up with the firm). This will be accomplished by having the marketing department provide these bonuses when someone is utilizing traditional or online advertising. (Shimp, 2008) (Ward, 1998)

How will You Evaluate Selling Performance?

Selling performance will be evaluated based upon the ability to have a client sign up with the firm. This will be achieved by looking at the approach and the effectiveness in reaching these objectives (versus other strategies). (Shimp, 2008) (Ward, 1998)

Set Communication Objectives for your Service. What do you want to achieve? In what time frame in terms of your communicating to your potential customers?

The basic goal will be to ensure that the firm is able to have 1,000 clients within the first year. The time frame for communicating with customers will take place by occurring on a monthly or quarterly basis (as needed). This is when staff will go over their situation and make adjustments for their needs. (Shimp, 2008) (Ward, 1998)

Develop an effective Communications Strategy

The communications strategy will involve personnel contacting clients via email, telephone and though regular mail. (Shimp, 2008) (Ward, 1998)

What advertising media are to be used?

The different advertising mediums include: TV, newspaper, radio, ad words, email advertising and social networking. (Shimp, 2008) (Ward, 1998)

Develop an effective public relations program for your business.

The public relations program will involve sending out press releases once a week and when new programs or specials have been introduced. (Shimp, 2008) (Ward, 1998)