High Level of Anecdotal Data and Loose

¶ … high level of anecdotal data and loose interpretation involved. For any serious study, what we want is quantitative or scientific research. For a research to be truly effective, it must the following criteria:

"There must be a felt difficulty or problem to be addressed

There must be a location and definition of the felt difficulty

One must suggest solutions (hypotheses) to the problem

Using deductive reasoning one must predict the consequences of the various suggested solutions

One must test the hypothesis in action" (Blumenfeld, p. 119)

With qualitative research, there can be several challenges starting from proper research hypotheses to research data analysis. This is because qualitative research doesn't have numbers or facts included. It is purely based on interviews, life stories, anecdotes and such other expressive data which cannot be easily analyzed and the margin of error can usually be very wide.

In order to ensure good accuracy levels within the research, findings from the primary phase will be compared to other related findings so as to see whether they correlate. Consequently, personal judgment will come into play (William et.al, 1990). Also, triangulation is another method for ensuring high accuracy levels within this research. The latter term refers to the use of a series of methods in research so as to minimize the biases associated with the use of one source alone. The research will employ the use of three methods that is Depth interviews, structured online questionnaires and desk research. The inadequacies in one method will be neutralized by the strength in another method hence the term triangulation (Malhotra, 2000).

The manner in which a structured questionnaire has been designed can contribute greatly towards the research's accuracy levels. If the questionnaire is well structured, interactive and comprehensive, then chances of success are much higher. These are all qualities that will be adhered to promptly within the interview process. The target audience will also be given an imperative for thinking within this research and this will therefore contribute towards greater accuracy.

The focus group and sampling population will reflect what the potential consumers of the heart beat watch will be. This is especially in terms of the demographics of the target group and also in terms of its knowledge base. It can therefore be said that these people's thoughts and advice will be realistic enough to minimize bias during the research process. The sales men who will take part in the depth interview will also be thoroughly experienced so as to affirm that the information given will be representative of the notebook market (William, 2000).