In this paper, we are going to be studying Anheuser-Busch's employee recruitment and retention. This will be accomplished by focusing on: recruitment strategies, how the organization classifies job opportunities, factors for determining the right mix of local / international employees, the benefits and expatriate programs. Once this occurs, is when we show how the firm is able to locate the best personnel.
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When most people think of Anheuser-Busch, they will often associate it with a large multinational company that produces Budweiser. While this is true, the firm has operations in 23 countries and employs 116 thousand people worldwide. This means that they must utilize different strategies for attracting and retaining key personnel. To fully understand how this takes place there will be a focus on: recruitment strategies, the way the organization classifies job opportunities, factors for determining the right mix of local / international employees, the benefits and expatriate programs. Together, these different elements will provide the greatest insights as to how the firm is able to locate and hold onto critical talent. ("Anheuser-Busch," 2012)
Outline the recruitment strategies the organization uses.
The basic recruitment strategy at Anheuser-Busch is focused on locating individuals who are coming out of college. During this process, they will talk with them about their future and where they see themselves. Those who are the ideal candidates will attend different seminars to learn about the firm and the products they sell. ("Our Graduate Recruitment Programs," 2012) ("People," 2012)
At the same time, there is an emphasis on attracting individuals who have worked in the field and have the ability to be good managers. The way that the company is able to locate the best employees is to use traditional resources such as: seminars, word of mouth and advertising in select employment related financial publications. Moreover, the firm is also using online tools to reach out to someone who interested in working for the company. This is achieved utilizing their website, social networking and online job sites (such as Monster.com). These tools are helping Anheuser-Busch to identify and recruit the best employees from around the world. ("Our Graduate Recruitment Programs," 2012) ("People," 2012)
Explain how the organization classifies their job opportunities and what assumptions may be made about the classifications.
Anheuser-Busch classifies job opportunities based upon one of six different global zones where the individual is located. They have the responsibility for promoting different positions and training the individual to work within specific regions. During this process, there are number of classifications that are made to include: leadership, method and functionality. Leadership is when there is a focus on locating those individuals who have the ability to inspire others and will take the initiative. Method is looking at the analytical skills that are used to meet different targets that are set by the organization. While functionality is where there is an emphasis on the technical skills that are necessary for the position. These factors are designed to provide the firm with various categories inside specific regions that are focusing on different generalities during the process. ("People," 2012)
Using the information from your text and the organization's website, determine how the following factors assist in deciding the optimal mix of home and host country employees:
The type of international assignment
In the first two years of working at Anheuser-Busch is when the individual will be moved to different regions and countries. This is because the firm is acclimating them to the culture of the company and the various markets that they are serving. As a result, the kinds of international assignments will depend upon the needs of the organization and the skill sets the individual is bringing with them. This determines what areas they will be sent to. ("Our Graduate Recruitment Programs," 2012)
The culture and language preparedness of the employee
The culture and language preparedness will depend upon those regions that are most familiar to the individual. The way that this works is Anheuser-Busch will take these attributes and use them to help the individual excel. In those areas where a person has particular aptitudes, the firm will train them further inside particular region. This gives them exposure and real world experience in understanding the traditions / language. ("Our People and Culture," 2012)
The length of the assignment
The length of the assignment will last from 12 to 18 months. This will follow an intense training program of 10 months. In some cases, the time spent working in a particular area can go up to two years. ("Our Graduate Recruitment Programs," 2012)
The host and home country recruitment and selection practices
The recruitment practices inside the home and host countries; are to identify individuals who have specific attributes that will help Anheuser-Busch to meet its financial goals. The selection process is taking place by concentrating on individuals who have flexibility, diversity and can adapt to a variety of situations. ("Our Graduate Recruitment Programs," 2012)
Staff availability and skill set
The staff availability and skill sets inside a particular region will have an impact on what kinds of individuals Anheuser-Busch is looking for. This means that the firm will recruit inside specific areas for someone with the desired qualifications. ("Our Graduate Recruitment Programs," 2012)
Compare the benefits offered with your personal expectations. Discuss compensation, relocation, repatriation, living standards, family considerations, and safety.
The benefits that are offered are considered to be some of the best inside the industry. The compensation package includes: a competitive salary, stock options, a 401K plan and health / life insurance. The company does assist with relocation by reimbursing the expenses involved in moving their family to a specific area. Living standards are when the firm will offer employees allowances that will assist with housing and inflation. Safety is when there is a focus on ensuring that the employees are motivated to help the firm achieve different objectives. This is accomplished by creating an environment that is supportive and conducive of different ideas. The combination of these benefits is more than what is offered in contrast to other employers. ("Explore AB," 2012)
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