Rhetorical criticism and audience analysis

Rhetorical Criticism

In Search of 'The People': A Rhetorical Alternative

McGee, M. (1975). In search of 'the people': a rhetorical alternative. The Quarterly Journal

of Speech. (3:61). 235-49. Retrieved from EBSCO Publishing.

Central Claim:

Rhetorical scholars have not looked at sociological influences in examining language.

Central Focus or Purpose for Criticism:

Rhetorical analysts have confused the plurality of humanity with the individual.

Lack of understanding of rhetorical devices related to politics can lead to the control of the people by a dangerous individual.

Political mythology about the individual vs. The people is highly evident in rhetoric.

Arguments about the Text:

There are ethics related to rhetoric which few consider.

Critics point to a fallacy in an argument to dismiss an entire position.

A.F. Pollard's is inefficient in discussing the people

Research in linguistics suggests "the people" may only be a linguistic issue

"The people focus on the Leader to establish a group identity" (page 241).

"A kind of rhetoric defines 'the people' at each stage in a 'collectivization process' of coming-to-be, being, and ceasing-to-be an objectively real entity" (page 243).

Humans translate information through a filter and turn them into their core beliefs

E: Key Terms / Definitions:

Humanity: a collective entity called 'the people'

People vs. audience

Champion: advocate of and for the people

Leader: image or mirror of collective forces

Ubermensch

The Second Persona

A: Black, E. (1998). The second persona. Contemporary Rhetorical Theory: a Reader. Ed.

Lucaites, J., Condit, C., and Caudill, S. Guilford: New York. 331-340.

B: Central Claim:

There are two personas in a discourse; one that is apparent and one that is implied.

C: Central Focus or Purpose for Criticism:

There is a moral question which must be addressed when discussing rhetorical discourse but that many scholars have avoided because of its contentiousness.

Judgment should not be passed on "inflammatory oratory" but on the consequences and repercussions of enflamed speech.