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Geographic distance risks have more to do
with the physical distance and varying climates. The geographic distance
set of risks also capture the lack of potential infrastructure due to The many risks associated with global
expansion need to be considered relative to market opportunities and the
remoteness. The economic distance risk assessments include the different
information or knowledge process workflows throughout a culture and the
blind-spots this causes for many companies in creating the strategies to
move into another company. There are many risks also present in the
economic distance of given foreign nation, emanating from the differences
in consumer incomes and wide variations in costs and quality of natural,
financial, and human resources.
attractiveness of entirely new segments for a factual analysis of new
country development can be accurately launched and supported.
References:
Ghemawat (2001) - Distance Still Matters: The Hard Reality of Global
Expansion. Harvard Business Review. Pankaj Ghemawat. Harvard Business
School Press. Cambridge, MA September, 2001.
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