Sales Forecast and Price

Indy Portables.

Sales Forecast for Indy Portables

Indy Portables is a growing and lively company that will do business in the Indianapolis of a population of over 800,000 people alone, and in surroundings 12 other towns and cities from Lafayette down to Bloomington over to Greensburg and west of Indian Heights which rely heavily on Indianapolis for education, entertainment, and the economy. Therefore, the sales will continue to thrive in over a 500-mile radius for the portable toilet company, and statistical information reveals that in the last month that in one surrounding town, Plainfield, alone had a 65% increase in real estate which continues to show the increase in construction company and potential customers (Woods, 2011).

Indy Portables did a survey by asking target customers of women who care about their yards who either rent or own from age 25 +, and they asked if they needed their portable services would they consider using them for other services since they were already at the home. We also asked the women how likely they would be to use the landscaping assistance or if they would do it on their own if their yards were destroyed. By adding landscaping, the business determined it was one of the wisest strategies to increase sales because these additional services are already there for the customer to consider and employees can suggest. The company feels, since it is already has a plumbing division and services to offer, that commercial and residential jobs usually need estimates on other water damage and flooding clean ups, as well as sewer, weather damage, gutter, basement, and roofing repairs regardless of where the water is. Furthermore, a landscaping service will be added to the business that offers customers to take on our landscaping teams lawn care will do these types of duties after the repairs are completed to the water. The survey determined that out of a survey of 500 women, 85% of the women that rented or owned their homes said that at some point in time they would see the use of Indy Portables, and 70% said they would want additional repairs or landscaping if they already had our services at their home to help them save money.

Price

Realistically the company wanted to know some of the prices that people have been paying, what they think is fair, what they can or cannot afford, and it helps to see where we will be after one year of sales and if the additional features are even worth it. So, based on the previous month Indy Portables had only 2% ($2,600) of sales in events and 18% ($7,222) on additional service calls that were water damages, and construction was at the top with 55% ($78,000) of the business while the plumbing was 24% ($31,000) of the business for last month. If 85% of the customers that had used our services last month chose to use additional services that would increase the sales phenomenally with construction being increased by $66,300, with plumbing raised by $26,420, other services would increase by $6,138, and events would increase by $3,058 which is a total increase of $101,916. Furthermore, with these additional services/fees we will guarantee that we will match the competitors' prices as an incentive, so therefore, if people check on the prices to have a landscaping company comes out to their home, our prices will either be cheaper or we will match it as a strategy to increase the price of the overall job. The average landscaping job almost entirely depends on the job, therefore it is hard to determine average future prices when we have just added this service, but the average water damage clean up for a yard is currently $7,500. However, we are willing to include it as an additional service for homes and businesses who decide to get our full-services in a package, to help people save by staying with us to complete jobs instead of starting them and leaving the rest for someone else. It is a good strategy, and is an opportunity for an extremely good profit for the company as a whole and technicians will have the training, certifications, and skills to carry out all these services.