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Sally Ann
The Salvation Army has essentially operated with the same strategic plan for the past 140 years, but it is never too late to become an innovative learning organization. The Army has an established brand, an international presence and a loyal volunteer base. But it relies fairly heavily on donations for its financing. The Salvation Army needs to improve its ability to earn money, so that it can pursue its mission further. The strategic plan that the Salvation Army needs for the future is therefore to continue its current good work while adding new revenue-generation capacity, as this will give it greater ability to fulfill its mandate.
There are several opportunities that the Salvation Army can pursue in order to improve revenue. The first is social media. While the static nature of the Salvation Army is charming, there is ample evidence to support the idea that charitable fundraising is moving online, and social media plays a big role in this. If the Salvation Army can develop a sophisticated social media program, it will benefit. Social media tends to be a cheaper way to reach people than conventional media, and it is trending upwards in terms of market penetration. Thus, the Salvation Army should take a more sophisticated approach to social media, including both seeking exposure, promoting its good works, calling for volunteers, enhancing the brand and seeking donations. So a social media program is key to organizational development.
Another strategy element should be to enhance the services, and another one should be to engage in more partnerships with business. With improved communication, the world is becoming more...
As such, it makes no sense for the Salvation Army to operate in a vacuum. With its brand and its volunteer base, the Salvation Army is a natural partner for business, and can work with business to raise funds and to deliver good services.
There should be at least four good objectives to this plan. The first needs to reflect the need to modernize the brand. Some good metrics here will include increasing brand awareness, and improving brand perception. The latter might be operationalized using a Likert scale and surveys to gauge the degree to which people view the Army's modernity. A second strategic goal has to be to raise money. This is very important because raising money is essential to the organization being able to fulfill its mandate. Percentage increases in donations are a good metric for this objective.
A third strategic goal should be to increase volunteership. At this point, the Salvation Army has a strong volunteer base, but there is always room for improvement. Percentage increases in volunteers and volunteer hours make a good target. The Army also needs to set some strategic objectives that move beyond its core business, in order to help bring the organization into the 21st century. One of these should be to build a strong social media presence. Measures here are easy -- likes, followers and fans are common metrics for the different social media platforms. There should also be internal metrics related to posting numbers as well. A fifth strategic goal should be to find at least one major new initiative for the Army to pursue in the next few years. This is important -- the organization cannot rush into…
Poverty is only one of the social issues addressed by the Salvation Army, which also tackles broader-scale social issues. For example, the Salvation Army helps people cope with addictions. In addition, it assists people who are victims of family violence, generally women and children. It also provides hospice care for the dying and their loved ones. The Salvation Army also assists people with special needs, such as those who are
Salvation Army Transition to a Consumer-Based Model Transition to a consumer-based model: The Salvation Army The images of a Salvation Army officer ringing a bell for change at Christmastime or of a Salvation Army band playing in the background on a street corner are iconic. However, the modern Salvation Army is an international charity organization that has taken a form that likely could not have been dreamed of by its founder. In 1865,
Team Organization Community Organizations This research paper evaluates the services provided by community agencies and multinationals and the manner in which they discharge their duties within the community. The research will mainly dwell on the American Red Cross, a community agency based in the U.S., Coca Cola and The Salvation Army. The paper will give a short overview of the 3 organizations that will touch on Evaluation of the organizations' involvement and
Ray and Joan Kroc Community Center of Chicago The Ray and Joan Kroc Corps Community Center is more than just an aquatic or fitness center. It's a holistic approach to bringing the community together to change lives, and help to end the violence in Chicago. -- The Salvation Army Metropolitan Division, 2012 Studies have shown time and again that the earlier children are introduced to meaningful learning environments, the better they tend
They point out a practical instance of India when it was struck by disaster and there was overwhelming donation of clothes that Indian towns ended up chocking on these clothes. It forced the authorities to divert from the recovery process to helping in disposal of the piles of clothes that were spewed along the highways and streets. There is yet another angle to the whole charity giving of clothes in
History Of Human Services When the Kalamazoo Foundation began in 1925, the welfare state in the U.S. was minimal, and on the federal level almost nonexistent. Problems of poverty, hunger, racism, unemployment, and inadequate education were largely left to the start and local levels to be dealt with by private charities and religious organizations. This only changed with the expansion of the federal safety net during the New Deal of the