Samsung Mobile Is a Product

Samsung mobile is a product of the Samsung Company that not only deals in mobile phones but has a variety of other products as well like the music electronics, TV sets, refrigerators and other cookers hence it is a widely known and respected company in the global arena.

The rate at which Samsung rolls out their new products is a commendable trend and if that continues it will work for the good of the company. Rolling out a product every other five months is a trend that will keep Samsung in line with the other competitors like Apple, Blackberry, HTC and so on. If this trend is also accompanied, each time by a new applications or possibility of using more application, there would be no reason not to be in line with the leading mobile producers.

Samsung should also stick to the quality standards that it has set on the phones that it produces since they are of very high quality. The quality phones emanate from the fact that Samsung is able to manufacture most of the technological parts within their own premises as contrasted to other mobile manufacturers who have to rely on external sourcing of parts. This quality will make the clients to market the product by word of mouth an in turn create a wider clientele.

There are however some decisions that have to be made within the leadership of the company in order to elevate the company to greater heights. Samsung mobile needs to have a niche market rather than concentrating on the general market. This is the trend that the competitions like Sony and Apple are doing. Once the company sets a niche market for the mobile phone, there will be possibility of appending higher prices to the products directed at that niche, consequently enlarging the profit margin.

There is also need for the management to invest more in the market research and feasibility study since this is a new market that Samsung is venturing into. The collected data and information will enable the company to catch up in due time with the bigger players who are familiar with the market like Apple and Blackberry.

There is also need to widely and vigorously market Samsung brand and adopt market penetration strategies that will enable the company to make its presence felt more than it is now. This is light of the fact that Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, and LG in home appliances and Nokia, Apple, and HTC in mobile phones market making it an uphill task for Samsung mobile to stand out among such a crowded brand parade.

Samsung must also realize that the electronics industry and communication in particular is very dynamic and is growing fast each and every day. They should hence find a way of forestalling the ever increasing competitors entering the market. This calls for a tactful sales strategy that should be outlined by the management at various levels so that they can keep in step with the competition.

There has been as well, a notable reluctance or lack of vigor in the advertisement of the Samsung products as compared to the competitors making it easy for the customers, even those who were originally Samsung adherents to opt out to other brands or reconsider buying from Samsung in their next purchase. This calls for a more vibrant marketing department that will take keen attention on the advertisements.

However, there are expected outcomes so fact that Samsung can pride itself of and more expectations in the mobile industry. One of the most significant expectations is the increase in the market share since Samsung makes itself distinguishable from the rivals by offering distinguished services hence positive prospects of market share expansion and customer base increase.