Jordan has said that "When the right situation comes up, it will happen. I'm very patient. I enjoy being home. I enjoy being with my kids and doing a lot of the things that I haven't had a chance to do" (What pp). Michael Bauman said that "Jordan was probably the one who got me watching basketball. I always tried to double-pump a jump shot like he did. I would

Thus, to use an American basketball star as your key marketing tool points to the success of globalizing tactics employed by American transnationals in spreading the "American way of life." The fact that Nike accomplished this by using exploitive labor practices in their Asian factories is the seamier side of the story, one that elicits no sympathy for practitioners of global capitalism. By continuing these practices - and by

Economic Impact of Michael Jordan ) and made himself the greatest celebrity/player to have the greatest economic impact in the United States history. His fame, enigma and charisma did things for his team and his sponsors that no other sportsman could do before and that was the hype that he created in the commercial scenario (Smith, 4). His choice of Nike, the famous shoe company brought millions in the United States

Membership in an exclusive, elite privileged club of those who own "the best" -- something that not just anyone can have. To wear Nike Air Jordans was to reify a sacred experience. It was a vehicle to feeling as if one were the hero figure, Michael Jordan" (Aaker & Biel, 1993, p.105). This excerpt demonstrates the extreme length of effectiveness of the complex and truly multi-faceted marketing campaign launched

This disparity also relates to the opposing ways that the Irish people saw Collins. "The question is how do the Irish view Collins: as the fellow who bombed the British out of Ireland, or as the one who insisted that the bombing he started must stop? Some Irish view both Collins and De Valera as sellouts. Jordan says he means to celebrate Collins "the statesman and, ultimately, man of

According to Reidenberg (2000: 1318), policy in the United States protects personal information according to a market-dominated paradigm, where limited statutory and common law rights are granted for information privacy. In Europe, on the other hand, the privacy protection norm is dominated by privacy rights. The European Union, for example, requires Member States to include comprehensive statutory protections for its citizens when it comes to privacy rights. The fact that