Weighted down with taboos and volatile attitudes, sex is a Code Red advertising technique." For markets, sexuality can have biological, emotional, physical and spiritual effects on the consumers. The biological aspect represents the reproductive mechanism, including the basic, hormonally-controlled, biological drive that most species exhibit. Other than the products, attitudes regarding sex are sold, such as when couples are used, and ideas about partnerships are implied -- dominance, roles, etc. The effect this has on a maturing adolescent is clear based on the amount of hours spent by this demographic watching television. Furthermore, new fields in science, such as neuromarketing, teach us that consumers, who respond positively to an advertisement, do so because they identify with the advertisement. Sexuality is particularly effective because it has a biological base in each individual, and speaks to human's innate need to reproduce.

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