Corporate World the Concept of Corporate Social

¶ … corporate world the concept of Corporate Social Responsibility has gained immense popularity among the international corporate circles. Organizations began to take interest in taking part in social activities in the verge of returning something back to the society from whom they earn. Over a period of time organizations also realized the immense potential that corporate social responsibility had in being used as a cause related marketing tool.

The increasing popularity of corporate organizations taking part in social responsibility paved way for a new concept of social entrepreneurship. This concept revolves around identifying a social issue and then satisfying a social need by providing a service that not only contributes to the society but is also profitable for the organization.

Buy 1 Give 1, also popularly known as B1G1, is a one of its kind social organization based in Singapore. The organization works on the for-profit lines and operates by creating alliances with corporate organizations that have corporate social responsibility as integral part of their strategies. Buy 1 Give 1 plays its card on a commonly perceived notion that many corporate firms lack the necessary resources and intellectual capacity to manage their social responsibility programs. On these grounds the company creates strategic alliances and designs social responsibility programs for various corporate social responsibilities.

Marketing Objectives

The marketing objectives of Buy 1 Give 1 are as follows.

Buy 1 Give 1 aspires to sustain itself as one of the most innovative social organizations.

Buy 1 Give 1 believes in maintaining long-term strategic partnerships with its B2B clients.

Buy1 Give 1 does not confines itself within a single geographical boundary but transcends internationally on order to fund a wide range of charitable causes all around the world.

With the increasing competition in the field of corporate social responsibility, Buy 1 Give 1 designs unique charitable causes and develops social programs that are relevant to the organization and suits the vision, goals and capital and intellectual resources of the organization.

Unlike many social enterprises, Buy 1 Give 1, sustains itself buy getting into long-term strategic alliances, sponsorship and event management programs, and business members and partners (B1G1 2012).

SWOT Analysis

Strengths:

Buy 1 Give 1 has an edge over other social enterprises given their depth in creative charity programs.

Buy 1 Give 1 enjoys a strong brand personality of being a socially compliant organization.

Most firms that partner with Buy 1 Give 1 feel that Buy 1 Give 1 acts as a reliability stamp over their social responsibility programs.

Buy 1 Give 1 is unique in the way that it designs relevant charitable programs for corporate organizations and helps them achieve their social goals by providing the organizations with all the necessary intellectual infrastructure.

Buy 1 Give 1 registers its charitable organizations and files its returns in order to ensure social audits and accountability.

Weaknesses

The major weakness of Buy 1 Give 1 is that despite of being able to give full infrastructural support to the partnering organizations, the degree to which a charitable program may be successful will be highly dependant on how sincere is the organization in attaining its corporate goals (Annual Report 2011).