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Till this point is reached, the company is not said to be running business. In case this point is not reached, small businesses are quickly winded up, thus this shows low commitment level. People are committed to business in small industries but level of commitment is less as compared to large organizations because it does not involves large number of stakeholders or board members who need to be informed and asked for consent for making decisions. Instant decisions are made in small industries even in case of winding up, thus level of commitment is relatively low as compared to large organizations.
Real World Organization being soft when entering a Market
In real world organizations, small businesses with the attitude of soft commitment usually results in less profit and lack of seriousness towards a business can be a consequence. Being soft while entering the market is not the right approach as it shows low level of commitment towards work. This might result in unprofessional attitude that will cause a hindrance in building brand loyalty.Soft attitude while entering a market is not recommendable. It can result in multiple disadvantages like affecting word of mouth negatively,...
Thus, overall ruining the image of the organization and generating negative vibes about the industry.
References
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Howard, J.L. Small Business Growth: Development of Indicators. Academy of Entrepreneurship Journal, 33-45. 2006.
Morrison, a., Breen, J., & Ali, S. Small Business Growth: Intention, Ability, and Opportunity. Journal of Small Business Management, 66-78. 2003.
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Table of ContentsIntroduction 3Product Description and Classification 3Product Support of Mission Statement���������������������������������.�.3Consumer Product Classification 5Target Market 5Competitive Situation Analysis 6Analysis of Competition using Porter�s Five Forces Model 6SWOT Analysis 7Strengths and Core Competencies 7Weaknesses 8Opportunities 8Threats 9Market Objectives 11Product Objective 11Price Objective 11Place Objective 11Promotion Objective 11Marketing Strategies and Implementation 12Product Strategies 12Price Strategies 12Place Strategies 13Promotion Strategies 13Explanation of Strategies�������������������������..��.14Implementation Plan 14Product Tactics 14Price Tactics 15Place Tactics 15Promotion Tactics
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