Smart Cars Re: The Smart

Smart Cars

Re: The Smart Car is taking Europe and Canada by storm -- the U.S. must surely be ready for the next generation of automobiles.

America is ready for the Smart Car. The snappy new vehicle was designed by the same people who brought the world colorful Swatch watches. In fact, the car resembles Swatches with their brightly-colored exterior panels that the consumer can exchange and interchange with various colors. The car will be a source of pride for its owners, who will enjoy showing their friends their funky, stylish new vehicle that resembles nothing else on the road. Therefore, the Smart Car is made for the maverick creative consumer. However, the Smart Car is also manufactured by one of the world's most renowned and respected automotive manufacturers: Mercedes Benz. Its engineering savvy, its surprisingly spacious interior, and its reliability will also woo traditionalists who simply don't want to drive a bulky, gas guzzling tank. Moreover, the Smart Car will appeal to any budget-conscious consumer: the vehicle receives around 60 mpg and its price tag will range between $12,000 and $20,000 when it hits dealerships (Llanos). Because of its fuel economy the car leaves a small environmental footprint and will please consumers who are concerned about the environment. Because of its economic viability, its visual appeal, its convenient size, its reliability and its environmental stamp of approval, the Smart Car will take America by storm.

Features of the Smart Car that will appeal to American consumers:

Designed by Swatch and engineered by Mercedes Benz, the Smart Car appeals to brand-conscious Americans, who want a name they can trust.

The Smart Car especially fits into an urban lifestyle but will also satisfy the needs for millions of American commuters who are looking for an alternative to the gas-guzzlers on the road.

Its sleek design, modular exterior, and futuristic interior features make the Smart Car an aesthetic and functional automobile choice.

The Smart Car is ideally suited for a world in which gasoline is a precious and expensive commodity.

The Smart Car is the right choice for consumers interested in reducing pollution because of its low gas mileage.

Because of its hip European style, its environmentally-conscious image, its fuel economy, and its novelty, the Smart Car will appeal to a large segment of American consumers.

Proposals for marketing the Smart Car in the United States:

The Smart Car will appeal mostly to consumers in urban and semi-suburban areas. Therefore, marketing should be targeted at that segment of the population.

I have no recommendations for product adaptations to the two-seater Smart Car. However, I strongly recommend that Daimler-Chrysler introduce the SUV model of the Smart Car because of the American obsession with the SUV. The SUV Smart Car will appeal to Americans who don't want the stigma of driving an SUV but who at the same time need the extra space.

The Smart Car will appeal to all ages and genders but will be best marketed toward well-educated consumers, college students, and persons of a liberal political philosophy.

The Smart Car will not appeal to persons who live in rural areas.

In advertisements, play up the interior space. One of the Smart Car's most astonishing features is its relative roominess compared with its external appearance. Also, the interior of the Smart Car is futuristic and visually appealing.