Smart Kitchen (a Made Up

Smart Kitchen (a Made Up Company)

Smart Industries is a small and highly specialized economic agent that strives to make a strong statement in the home improvement industry. The company's most reputable products refer to kitchen improvement gadgets, such as the SmartFridge. At the time being, Smart Industries is faced with both challenges as well as benefits of being a small size company, such as increased start-up costs and low brand recognition on the one hand, an increased adaptability and unique and specialized product offering on the other hand.

The stated objectives of Smart Industries are organized onto three categories: constructing and living up to a strong and economically and socially responsible mission statement; achieving their financial objectives, and third, the marketing goals.

Brief Description of Smart Industries

Based in San Francisco, Smart Industries is committed to improving the living conditions and standards for its customers. They strive to achieve this desiderate through the implementation of various cutting edge technologies, such as Radio Frequency Identification. Smart Industries benefits from the advantages of a small size entity, meaning that they are easily adaptable and can quickly and efficiently respond to emergent market trends and demands. Despite their ability to address the needs of the local market through unique and specialized product offering, the manufacturer faces the challenges of an incipient organization, such as reduced brand recognition, increased retail prices, reduced ability to reach the market and increased start-up costs. Despite these challenges however, Smart Industries is determined to reach its objectives and become a major player within the industry. In achieving their desiderates, the manufacturer targets primarily wealthy and busy families, where the utility of the SmaftKitchen would be significantly increased.

3. Company Objectives

The development of the mission statement must commence at the elements to be mentioned -- these include the focus on customer satisfaction, technological innovation, social responsibility and employee on-the-job satisfaction. The condensed version of Smart Industries mission statement can be presented as follows: Smart Industries is committed to improving the living conditions for its customers through the integration of the latest technological advancements and by the offering of high quality products and services, delivered by highly skilled employees, as part of our united and responsible team.

Financial objectives register a turnover of at least $500,000 throughout the fist year the return on investment should be obvious starting with the third year of operations starting with the fifth year of operations, the turnover rate should exceed $1.5 million as a direct result of territorial expansion outside the San Francisco area