Paper Example Undergraduate 6,661 words

The impact of social media on advertising competitiveness of small businesses

Last reviewed: March 24, 2013 ~34 min read

Abstract

This paper is about the impact of Social Media on the Advertising Competitiveness of Small Businesses. Social media plays a major role in attracting new customers when they want to make purchase. For instance, sales are heavily advertised by the end of the season on all social media forums. This in turn builds the desire in the customer to take advantage of the discounts being offered, which in turn promotes sales and generate profit. Another suitable example would be of special events like Valentine's Day. Social media plays a significant role in promoting such celebrations. This is the day when consumer are looking forward to make a purchase and organizations can gain benefit of this scenario be involving social media to advertise their product.

¶ … Social Media on the Advertising Competitiveness of Small Businesses

Limitation and Delimitation

Significance

Results and Major Findings

Tactics

Word of Mouth

Communicating with Customers

Considerations

Implications of Study in Organization

Attracting New Customers Right When They want to Make a Purchase

Helps Businesses Engage their Customers

Helps the Organization to Outsmart their Competition

Enables an Organization to Offer a Range of Incentives

Few other Outcomes

Understand the value of social media on your brand and your solutions and how to measure it

Align your company in ways that best engage your buyers and subsequently allow you to deliver value

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References

14 sources cited in this paper

Bryant, J., & Zillmann , D. (2002). Media Effects: Advances in Theory and Research. Mahwah: Lawerence Erlbaum Associate.
Curran , J. (2002). Media and Power. London: Routledge.
Bryant, J., & Zillmann , D. (1994). Media Effects: Advances in Theory and Research. Hillsdale: Lawerence Erlbaum Associates.
Franklin, B. (1999). Social Policy, the Media, and Misrepresentation. London: Routledge.
Gray , J. (2010). Show Sold Separately: Promos, Spoilers, and Other Media Paratexts. New York: New York University Press.
Hassan, R., & Thomas , J. (2006). The New Media Theory Reader. Maidenhead: Open University Press.
Johnston , J. (2007). Media Relations: Issues and Strategies. Crows Nest: Allen & Unwin.
Lowe , B. (1995). Media Mythologies. Sydney: University of New South Wales Press.
Patzer , G. L. (1996). Experiment-Research Methodology in Marketing: Types and Applications. Westport: Quorum Books.
Perse , E. M. (2001). Media Effects and Society. Mahwah: Lawerence Erlbaum Associates.
Somekh , B. (2006). Action Research: A Methodology for Change and Development. Maidenhead: Open University Press.
Strauss, A. L., & Corbin, J. (1990). Grounded Theory Research: Procedures, Canons and Evaluative Criteria. New York: Routledge.
Thomas , G. (2007). Education and Theory: Strangers in Paradigms. Maidenhead: Open University Press.
Winston , B. (1998). Media Technology and Society: A History: From the Telegraph to the Internet. London: Routledge.

Bryant, J., & Zillmann , D. (2002). Media Effects: Advances in Theory and Research. Mahwah: Lawerence Erlbaum Associate.
Curran , J. (2002). Media and Power. London: Routledge.
Bryant, J., & Zillmann , D. (1994). Media Effects: Advances in Theory and Research. Hillsdale: Lawerence Erlbaum Associates.
Franklin, B. (1999). Social Policy, the Media, and Misrepresentation. London: Routledge.
Gray , J. (2010). Show Sold Separately: Promos, Spoilers, and Other Media Paratexts. New York: New York University Press.
Hassan, R., & Thomas , J. (2006). The New Media Theory Reader. Maidenhead: Open University Press.
Johnston , J. (2007). Media Relations: Issues and Strategies. Crows Nest: Allen & Unwin.
Lowe , B. (1995). Media Mythologies. Sydney: University of New South Wales Press.
Patzer , G. L. (1996). Experiment-Research Methodology in Marketing: Types and Applications. Westport: Quorum Books.
Perse , E. M. (2001). Media Effects and Society. Mahwah: Lawerence Erlbaum Associates.
Somekh , B. (2006). Action Research: A Methodology for Change and Development. Maidenhead: Open University Press.
Strauss, A. L., & Corbin, J. (1990). Grounded Theory Research: Procedures, Canons and Evaluative Criteria. New York: Routledge.
Thomas , G. (2007). Education and Theory: Strangers in Paradigms. Maidenhead: Open University Press.
Winston , B. (1998). Media Technology and Society: A History: From the Telegraph to the Internet. London: Routledge.

Bryant, J., & Zillmann , D. (2002). Media Effects: Advances in Theory and Research. Mahwah: Lawerence Erlbaum Associate.
Curran , J. (2002). Media and Power. London: Routledge.
Bryant, J., & Zillmann , D. (1994). Media Effects: Advances in Theory and Research. Hillsdale: Lawerence Erlbaum Associates.
Franklin, B. (1999). Social Policy, the Media, and Misrepresentation. London: Routledge.
Gray , J. (2010). Show Sold Separately: Promos, Spoilers, and Other Media Paratexts. New York: New York University Press.
Hassan, R., & Thomas , J. (2006). The New Media Theory Reader. Maidenhead: Open University Press.
Johnston , J. (2007). Media Relations: Issues and Strategies. Crows Nest: Allen & Unwin.
Lowe , B. (1995). Media Mythologies. Sydney: University of New South Wales Press.
Patzer , G. L. (1996). Experiment-Research Methodology in Marketing: Types and Applications. Westport: Quorum Books.
Perse , E. M. (2001). Media Effects and Society. Mahwah: Lawerence Erlbaum Associates.
Somekh , B. (2006). Action Research: A Methodology for Change and Development. Maidenhead: Open University Press.
Strauss, A. L., & Corbin, J. (1990). Grounded Theory Research: Procedures, Canons and Evaluative Criteria. New York: Routledge.
Thomas , G. (2007). Education and Theory: Strangers in Paradigms. Maidenhead: Open University Press.
Winston , B. (1998). Media Technology and Society: A History: From the Telegraph to the Internet. London: Routledge.