Social Networking Sites Today We Are Present

Social Networking Sites

Today we are present in the era where social media and social networking plays a great role in interactions. This includes all types of interactions: people to people, business to client and enterprise to enterprise. In-fact the question is raised by many whether enterprise collaboration is largely affected by the social media and the surrounding social networks.

First the two terms: collaborative enterprise and social media/networks are discussed for further understanding. Collaborative enterprise is the way we people collaborate with one another in terms of sharing our skills and information regarding our training. In other words, it can be looked as a team of people in a group or collaboration responsible for managing an enterprise or business. Social media, however, is interacting or networking with one another in terms of getting the message across to more and more people. Social media or social networks can be looked as one of the components of the marketing department of any enterprise or business.

Social networking has its advantages:

Social sites like face book and Twitter are widely accepted across the general public, thereby, an easier way for an enterprise to reach its clients.

Social networking allows a more diverse communication between client-client and client-enterprise as it is not face-to-face.

Social media and the diverse network of people offers new and innovative ideas for the enterprise, not to mention, free advice clients are giving (Sherman 2011).

Similarly, discussion and collaboration between teams from all areas of the enterprise does allow better decision making and new functional ideas.

Employees can also have a say about the changes they would like to see in the enterprise; which they cannot offer otherwise.

An enterprise can definitely attract new talent through social media (Sullivan 2011).

Lastly, any business requires its workers to search and gather useful information especially in times of unstable economy. Now with the help of social networking sites content is easy accessible and faster than ever, thereby, achieving cost optimization (Sherman 2011).

Applications like E-mail and client relationship management (CRM) are important components of social media and have become useful tools for the enterprise. CRM is managing and maintaining a relationship between the client and the enterprise. Multiple roles can be played by the user of an enterprise through the use of e-mail and CRM (Green et al. 2011). Additionally, the roles can be changed by the user at free will. So, in other words, few employees could be handling more tasks of the enterprise.

The internet: email is now going in the direction of marketing directly one-on-one with the client (Green et al. 2011). Through the use of CRM, the enterprise has a way of lowering its cost by communicating with its clients online. Moreover, this helps the enterprise in achieving any one individual customer's needs.

Still as argued by many (Employers: Embrace Social Media 2011), social media is not the only component responsible for creating work-client relationships within an enterprise. It is true that a business can increase its profit by using Face book or LinkedIn; one of the most popular social networks. However, for a business or enterprise to run successfully other departments are also necessary (Sullivan 2011).

Nevertheless, the current generation is primarily dependent on working with collaborative and social tools. Devices like smart phones allow people to access the sites from any place. The main objective of any business is the growth of the company. Now as collaboration is widely increasing through digital means, social media and networking are the best solution to business growth (Employers: Embrace Social Media 2011).