soft drink and automotive industry in United States The consumer intensive industries whose global operations are indeed tremendously influenced by key macroeconomic indicators and more importantly, by the relationship between the linkages between these indicators, which are representations of the underlying variables from the contained data. The movement and potential movement of GDP, unemployment rate, and Inflation, along with interest rates within differing economies, the CPI and PPI, wage rates/minimum

Less obvious is the threat the merger of Brahma and Antarctica poses to Coke. Because Brazilians are unusual in their cultural approach to beer -- that it's a soft drink that just happens to be alcoholic -- the most successful beverage sellers here are those that distribute soda and suds together. That is something, critics say, the image-conscious Coke has failed to grasp fully, at the cost of market

Alcoholic Beverage Industry Throughout the world, in all industries it is now a period of consolidation and this process is now taking place for a large number of companies from different continents and different countries, and the only reason for consolidation is the fact that they come from a common industry. The undisputed largest economy in the world is now the United States and this also contains the largest companies in

KIK Cola What factors must the company consider when considering the Brazilian market? The Japanese market? More than anything KIK must think globally, but market locally. Different cultures bring differences in consumer tastes, advertising and packaging appeal, and purchase patterns. And, each country has its on rules and regulations regarding manufacturing, distribution and sales. Moreover, KIK has no unified, global brand to leverage when entering these new markets as do many other

Coca Cola Company is the biggest beverage company in the world. The company faces major competition and the top three competitors include Pepsico, Inc., Nestle S.A. and Dr. Pepper Snapple Group, Inc. The weaknesses of the company encompasses its substantial dependency on carbonates and the adverse perception of coca cola products being filled with high sugar content and therefore deemed unhealthy. The prospects that the company should seize encompasses the

, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter IV: Analysis During Chapter IV