Sports management is defined as a coordination of technologies, resources, personnel, processes, and situational contingencies to enhance efficient exchange and production of sports services. Typically, sports management is related to other business management that involves planning, organizing, evaluating and using managerial skills to achieve the organizational objectives. Chelladurai, (1993) classifies sports management with references to the services delivered, which include participant services, consumer services, professional services, spectator services, and sponsorship services. The author also points out that the sports management has overlapped the recreation and health administrations leading to the interrelationships with other disciplines. While Chelladurai, (1993) evaluates the taxonomy of sports management in the 80s and early 90s, however, sports management has changed in the last 20 years because it has integrated the sport merchandising services, and sport facilities services.
The objective of this paper is to explore the taxonomy of sports management over the last 20 years.
Over the past 20 years, the field of sports management has changed based on the growth of the sports industry. Between 2010 and 2015, the sports industry recorded a growth $145.3 billion, and the growth has provided the additional opportunities to the sports industry. The rise in the sports industry in the last 20 years has led to the growth of sports sponsorship, sports partnership and sports merchandising in the sports management. For example, sports sponsorship deal is a type of sports business where individuals or organizations promote a particular sports event for profit or non-profit objectives. In the last few years, there is a tremendous growth of sports sponsorship globally. Typically, many organizations use the sports sponsorship programs to promote their brand awareness. The sports partnership has also improved in the last 20 years where two or more organizations team up to achieve sporting objectives. The sport merchandising has also become an important aspect in the sports management. Typically, the sport merchandising brings plenty of revenue to the sporting world, and has become a multi-billion-dollar industry. The sport merchandising involves selling of sports products such as T-shirts, hats, jersey, caps, and other sporting products.
The advanced in the ICT (information communication technology) has also broadened the taxonomy of the sports management where the sports managers use the internet to launch the sports events leading to the online sporting event management services. Typically, the internet has provided opportunities where people participate in the global sporting events online. For example, the internet has allowed sporting lovers to watch the sporting programs anywhere in the world.
The sports management has not only focused on the sports industry, it has also influenced the programs offered in the colleges and universities. In the last 20 years, few colleges and universities considered offering courses in the sports management, however, the number of colleges and universities offering both undergraduate and graduate programs in sports management has increased today. Several business schools have also offered the MBA in sports management.
Other taxonomy of sports management that has evolved today include:
• Professional Sports service
• Facility and event Management
• Athletic Administration
• Sports Communication,
• Licensing products and sporting goods, and • Private Sports Industry.
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