Starbucks business model and market strategy

Starbucks

Yes, Starbucks Company has a web page. The web page of Starbucks is for promotional purposes. By using this Web page, Starbucks offers the information about social events and charities that it hosts. Also, the Web page allows customers to view the locations of different stores in each of the cities. Moreover, customers can obtain information about different blends of coffee and other products that Starbucks sells. The other critical information that one can access through Starbucks web page is about its financial and accounting reporting, including the customer relations.

In addition, the web page gives information about the purchasing, roasting and marketing activities of rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, with which Starbucks is involved.

In brief, Starbucks Company has a lot of information about the location of its stores, including an address, phone number, and map for each location. It also provides photos of the outside, the inside of the stores, and even the staff. Moreover, Starbucks web page allows one to find and evaluate information about that makes Starbucks unique.

Finally, the web page allows information about social and ethical issues on which Starbucks is active. Finally, the web page allows customers to view information about employment opportunities in its various locations.

Q. 2. Starbucks encourages its employees to access webpage to understand its mission statement, monitor management decisions, and submit comments and questions through the web page if they encounter anything new. Employees are encouraged to submit mission review queries and ask specific questions through the Webpage.

As a result of such reviews, Starbucks is able to understand what is important and what is not important for the employees. Similarly, the reviews tell the management about the benefits and other insurances that the company offers to the most productive employees.

In addition, the employees are encouraged to send their suggestions through the Web page to improve customer service or increase productivity. These plans and programs suggested by employees are evaluated and screened out and some viable programs then put to use for customer improvement.

Q. 3. There are several ways in which the Internet can be used to make Starbucks more efficient. First, it can develop a secured extranet to enable employees to log in from home to check schedules, access training manuals, and do issue tracking.

By obtaining such information about the procedures about vacation requests, job promotions, and trade shows from a secured web site, Starbucks can track, monitor, and increase the efficiency of responses.