Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
In response to the glut of new, underperforming stores that emerged in 2006, Starbucks will return to its core philosophies regarding location scouting. New store openings will be slow in the next couple of years, but when the economy begins to pick up the company is expected to resume opening new outlets to take advantage of the economic upswing.
Overall, the coffee industry is going to be subject to numerous challenges. As market leader, Starbucks will bear the brunt of the competitive challenges. However, they are well-positioned to weather these challenges. After a couple of relatively difficult years, Starbucks can be expected to leverage its various competitive strengths to regain dominance five years in the future.
Works Cited
Harris, Craig. (2008). Starbucks to close some stores, stop selling breakfast sandwiches. Seattle Post-Intelligencer. Retrieved January 25, 2009 at http://seattlepi.nwsource.com/business/349349_sbuxearns31.html
Linn, Allison (2008). Starbucks to close 600 stores in the U.S....
MSNBC. Retrieved January 25, 2009 at http://www.msnbc.msn.com/id/25482250/
Lomax, Alyce. (2008). Did Starbucks Just Supernova? Motley Fool. Retrieved January 25, 2009 at http://www.fool.com/investing/value/2008/07/02/did-starbucks-just-supernova.aspx
Shuey, Scott. (2007). Costa ready to beat Starbucks in UAE. Gulf News. Retrieved January 25, 2009 at http://archive.gulfnews.com/articles/07/11/06/10165331.html
Starbucks ratios and financial statements retrieved from Reuters on January 25, 2009 at http://www.reuters.com/finance/stocks/incomeStatement?stmtType=BAL&perType=ANN&symbol=SBUX.O
Tancer, Bill. (2008). Brewing Battle: Starbucks vs. McDonald's. Time. Retrieved January 25, 2009 at http://www.time.com/time/business/article/0,8599,1702277,00.html
Starbucks Press Release (2008). Starbucks Coffee Company to Acquire the Coffee Equipment Company and its Revolutionary Clover Brewing System. Starbucks. Retrieved January 25, 2009 at http://www.starbucks.com/aboutus/pressdesc.asp?id=848
Works Cited
Harris, Craig. (2008). Starbucks to close some stores, stop selling breakfast sandwiches. Seattle Post-Intelligencer. Retrieved January 25, 2009 at http://seattlepi.nwsource.com/business/349349_sbuxearns31.html
Linn, Allison (2008). Starbucks to close 600 stores in the U.S. MSNBC. Retrieved January 25, 2009 at http://www.msnbc.msn.com/id/25482250/
Lomax, Alyce. (2008). Did Starbucks Just Supernova? Motley Fool. Retrieved January 25, 2009 at http://www.fool.com/investing/value/2008/07/02/did-starbucks-just-supernova.aspx
Shuey, Scott. (2007). Costa ready to beat Starbucks in UAE. Gulf News. Retrieved January 25, 2009 at http://archive.gulfnews.com/articles/07/11/06/10165331.html
Starbucks ratios and financial statements retrieved from Reuters on January 25, 2009 at http://www.reuters.com/finance/stocks/incomeStatement?stmtType=BAL&perType=ANN&symbol=SBUX.O
Tancer, Bill. (2008). Brewing Battle: Starbucks vs. McDonald's. Time. Retrieved January 25, 2009 at http://www.time.com/time/business/article/0,8599,1702277,00.html
Starbucks Press Release (2008). Starbucks Coffee Company to Acquire the Coffee Equipment Company and its Revolutionary Clover Brewing System. Starbucks. Retrieved January 25, 2009 at http://www.starbucks.com/aboutus/pressdesc.asp?id=848
The figure to the right shows the current promotional materials used throughout the Starbucks locations to promote the Christmas Blend. In addition, Starbucks is offering coupons on Christ Blend bundles with coffee mugs and discount pricing on the combination of these two items. The promotion strategy is aimed at sustaining the pricing and margins on bundles with the brand loyalty that the Christmas Blend evokes (Starbucks Investor Relations). Finally, the
These refer to the characteristics of the political and regulatory environment (P), the economic environment (E), the socio-cultural environment and finally, the technological environment. The analysis of the climate in which an organization activates is also known as the PEST analysis. 4.1 Company Product Line Starbucks offers a wide selection of coffee-based beverages, with both caffeine and without caffeine. Aside their coffee beverages, they also offer whole-bean coffees, food items and coffee-related
Corporation Starbucks is a successful coffee chain. The organizational structure is geographic, and decision making is mainly centralized with respect to strategy, and many operational decisions even at the local level come with strong guidance from head office. There are a few key issues, however, that need to be addressed. One is the relatively weak leadership pipeline within the organization, another is the distribution of resources to facilitate expansion and finally
Dunkin Donuts An Overview of Dunkin' Donuts There are few names that are as recognizable to morning commuters as Dunkin' Donuts. The nationwide fast-food style purveyor of fried donut pastries, coffees, bagels and a limited assortment of other breakfast and snack items is a household name that has achieved a rarified level of cultural and economic success in the United States. However, like any company, Dunkin' Donuts is not impervious to the
Accounting 201 and Finance301: Accounting 201 Discussion Question: Discuss FASB and IASB. Comment on at least two specific aspects of the two standard setting boards and their role in setting accounting standards. Also, watch 2 provided YouTube videos and post comments. FASB and IASB The Financial Accounting Standards Board (FASB) was established in 1973 to set and improve accounting and reporting standards for private sector U.S. entities (Financial Accounting Standards Board, n.d.). Though the