Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Abbott must expend greater financial resources in overseeing such overseas operations. In the future, it must also strive to negotiate clearer contracts with outsourcing firms, to ensure that quality control and oversight is stringently observed. Abbott may also need to renegotiate some of its existing contracts.
One potential strength Abbott has failed to exploit is in some of its less-publicized product lines, such as its pharmaceuticals and nutritional products for diabetics. At present, Abbott is failing to create a competitive advantage. Fully integrating the promotion of Abbott's nutritional product line into its diabetic solutions pharmaceuticals division is demanded. Abbot should embark upon an Integrated Marketing Campaign (IMC) to do so, perhaps by hiring an outside advertising agency to create a seamlessly integrated marketing campaign for diabetic-related pharmaceuticals and products,. This would bring and new face to the company and encourage this particular, growing base of clients to see Abbott as a company with unique sensitivity to their needs. The numbers of diabetics in America has been growing, as have the numbers of diabetics around the world, due to the obesity crisis.
Finally, Abbott has fails to promote its educational institute. The Abbott Nutrition Health Institute provides continuing education to medical professionals on products, testing and treatment advances. Abbott must expand its website to more extensively report upon the benefits of interacting with the Institute for medical professionals and also create more contacts...
Hiring a PR firm to promote the Institute with specific knowledge of medical public relations would thus also be advised.
The resources that Abbott must marshal include both intellectual as well as financial capital. Research scientists to construct drug studies, a pool of willing and appropriate candidates to participate in genetically-specific drug trials and PR and advertising support are all necessary to deal with Abbott's new challenges and enable it to avail itself of the opportunities in the current pharmaceutical marketplace. Of course, financial capital is required as well to fund such initiatives. And finally, Abbott must radically expand its connections within the medical profession to promote its Institute. Abbott has long been synonymous with what is cutting-edge in the medical profession, and if it becomes a market leader in genetically-specific medication and diabetic products, it can ensure a steady stream of revenue in the future. Its problems with outsourced firms should be able to be contained, provided action is taken now.
References
Abbott official website. (2011). Retrieved July 4, 2011, from Abbott Laboratories:
http://www.abbott.com
Argosy University. (n.d.). Lecture 4.
FDA proposes targeted drug testing guidelines. (2011, July 12). Retrieved July 24, 2011,
from CNBC: http://www.cnbc.com/id/43730019
The COP will be responsible to attend the Police Commission meetings to keep commission members knowledgeable about any issue related to the Department's operations, and to respond to citizens' complaints or concerns. The COP acts on all matters related to disciplinary subjects and endorse awards for model conduct of the Department's sworn and civilian employees. The COP also makes performances to private citizens' community groups, churches, schools, and the business
Johnson & Johnson Corporate Analysis The purpose of this paper is to introduce the reader to the Johnson and Johnson Corporation and its financial status. First, this paper will surmise a brief history of the company and its products. Second, this paper will explain Johnson and Johnson's operational conditions. It will explore what the company does and who the direct competition is at this time. The paragraphs below will examine these
Normally, the designer's direct involvement into the user-research process is noted to be limited. There is however a need for a close collaboration between the researchers and the designers so that the quality attributes that are desired by the clients are adequately included into the final product (Donnelly, 2000). It is therefore clear that for the user's perceptions of quality to be adequately captured and incorporated into the design and production
audit committee characteristics affect firm performance in Saudi Arabia? What are audit committees? Many studies have been carried out to demonstrate the manner in which audit committees reports affect the overall performance of companies in Saudi Arabia and elsewhere in the world. The interest in conducting audit of accounts in different firms peaked in the early 1960's. Two main approaches of doing accounts investigations have emerged in financial literature. The first
1.3. Summary of argument, Hypothesis The role of leadership styles and their applicability to the success or failure of mergers, acquisitions and alliances is the focus of this research. Any leadership study, to be relevant, must also focus on the needs of those served by the organizations studies. That is why in the proposed Change Management Equilibrium Model have customer-driven processes at their center or core. The focus of the research
Policy Recommendation for Collaboration and TSA Privatization The objective of this study is to evaluate the benefits of collaboration between the federal government and non-profit organizations. The study cites different examples of collaborations across the world and their achievements. Moreover, the paper investigates whether it is beneficial to privatize the TSA (Transportation Security Administration) since the organization has performed below the international standards in the last few years. Finally, the study