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The question therefore remains whether Southwest has bitten off more than it can reasonably chew given that its track record of success is built on the original business model and focused on domestic service using one aircraft model only. By following the steps outlined above, though, Southwest stands a better chance of succeeding in these uncharted waters.
References
Blackwell, C.W., & Gibson, J.W. (1999). Flying high with Herb Kelleher: A profile in charismatic leadership. Journal of Leadership Studies, 120.
Haas, W. (2007, February 2). How Southwest Airlines plans for success. Yahoo! News Network.
Retrieved from http://www.associatedcontent.com/article/134537/how_southwest_airlines_plans_for_success_pg2.html?cat=3.
Hanlan, M....
(2004). High performance teams: How to make them work. Westport, CT: Praeger.
Harris, C. (2002). Hyperinnovation: Multidimensional enterprise in the connected economy.
New York: Palgrave.
Reed, D. & Jones, C. (2010, September 28). Low-fare king Southwest to buy AirTran for $1.4
billion. USA Today. Retrieved from http://www.usatoday.com/money/industries/travel/2010-09-27-southwest-airtran-merger_N.htm.
Sakuma, P. (2010, December 16). Southwest Airlines to purchase bigger planes from Boeing Co.
The all-domestic carrier may be eyeing inter-national flights. Tulsa World. Retrieved from http://www.tulsaworld.com/business/article.aspx?subjectid=45&articleid
=20101216_45_E4_ULNSot960106&rss_lnk=5.
References
Blackwell, C.W., & Gibson, J.W. (1999). Flying high with Herb Kelleher: A profile in charismatic leadership. Journal of Leadership Studies, 120.
Haas, W. (2007, February 2). How Southwest Airlines plans for success. Yahoo! News Network.
Retrieved from http://www.associatedcontent.com/article/134537/how_southwest_airlines_plans_for_success_pg2.html?cat=3.
Hanlan, M. (2004). High performance teams: How to make them work. Westport, CT: Praeger.
billion. USA Today. Retrieved from http://www.usatoday.com/money/industries/travel/2010-09-27-southwest-airtran-merger_N.htm.
The all-domestic carrier may be eyeing inter-national flights. Tulsa World. Retrieved from http://www.tulsaworld.com/business/article.aspx?subjectid=45&articleid
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