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Nokia
Strategic Issues for Nokia
Nokia has been particularly successful in its ventures in the developing world. In its development, the developing world has 'leapfrogged' over the creation of landlines, going straight from inefficient communication systems to modern wireless providers. Nokia quickly adapted to these markets, shifting to a pre-paid card model and emphasizing services like text messages, which were cheaper than phone calls for many residents. Nokia notes that while Apple has been successful in the high-end market, suiting the customized needs of American consumers, it has been successful at democratizing the Smartphone. Nokia does not offer inferior technology; rather it offers the best technology consumers can afford.
Nokia's challenge is to be a competitive business in a competitive mobile phone market while selling to the poor. It must keep its costs low, but also keep its product quality high. This has been difficult, given that many of...
China and India accounted for 20% of its revenue, but Nokia must find partner companies to sustain it if it wishes to build a deeper infrastructure within these two nations. Given the rapid expansion of the middle class, Nokia should continue to cultivate joint ventures with local entities in the burgeoning commercial market. China and India's economies have been less-hard hit by recent economic crises than other major economic powers, and it is critical that Nokia sustain its first-mover advantage in these markets. While its European sector should not be ignored, the growth potential is far greater in the Pacific Rim nations. Untapped consumers in Asia have less recourse for other venues of communication.
Another critical issue is the expansion of services for Nokia. The company that offers the most diversified services through its phones is Apple.…
Thus the N95 and similar efforts need to help to reposition Nokia again as a premium brand. Positioning: Nokia risks competition from single-focus competitors. BlackBerry is the acknowledged leader in e-mails through corporate servers, iPhone for iTunes compatibility, and Microsoft-enabled 5.0 PocketPC-equipped phones (such as the LG or Samsung sets) for compatibility with desktop and laptop PC programs. Product: Compatibility with computer operating systems is a constantly-changing universe. As Microsoft more
Strategic Impact on Globalization Globalization is a process that brought in changes in all walks of human existence the world over. The liberalization has created a global community and brought in the IT revolution and new forms of services like outsourcing. The changes in the world outlook and technology changes have changed the way business and international trade is done and has thus revolutionized the strategies and corporate behavior. It has
Strategic and Financial Analysis: Case of Apple Apple Inc. is a U.S. multinational company specializing in designing and selling different types of electronic products that include computer software, personal computers, and range of hand-held electronic gadgets. Over the years, Apple has grown to be an iconic designer of consumer electronic products. Established by Steve Jobs in 1976, however, Apple's business nearly collapsed in1980s because of the stiff competitions from other companies.
This plan is focused on financial stability and profitability, through the reduction of operational costs. In this business strategy, outsourcing plays a crucial role. References: Dunai, M., 2012, Hungarian town suffers as Nokia announces big layoffs, Reuters, http://www.reuters.com/article/2012/02/08/us-hungary-nokia-idUSTRE8171OU20120208 last accessed on March 21, 2012 Haikio, M., 2002, Nokia: the inside story, Pearson Education, ISBN 0273659839 Layard, R., Nickell, S., Eichorst, W., Zimmermann, K.F., 2011, Combating unemployment, Oxford University Press, ISBN 0199609780 Louis, P.J., Nokia
The market is likely to grow exponentially in the coming years and hence all competitors in cellular industry have their eyes on the developing markets such as Latin America, India and China. This is where Nokia is not as far ahead of its close competitors as it is in some developed countries. Secondly in these countries local cell phone manufacturers have also posed a serious threat to the dominance
External and Internal Environments Two segments of the general environment that influence the corporation The technological developments in the market are important to the achievements of any Smart phone company that is constantly expanding. As competition increases, Nokia must make sure that their smart phones are at the highest innovation level. With features such as internet, camera, email, and social networking necessities on smart phones, Nokia will have to think of other