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¶ … Strategic Recommendations
Started in 1973 as an addition, General Electric Capital (hereinafter alternatively "GE Capital" or "the company") is currently one of the largest divisions of General Electric. The company competes in the commercial lending and leasing sector, and provides a wide range of financial services for healthcare, media, communications, entertainment, consumers, real estate, and aviation. The company has more than 50,000 employees working in 55 countries. Following the Great Recession of 2008, the company revised its primary strategy of vertical expansion through a series of fairly unrelated major acquisitions to an approach that focuses on forging strategic partnerships and joint ventures to achieve its dual corporate goals of diversification and expansion as described further below, followed by a summary of the research and important findings in the conclusion.
Review and Analysis
Evaluation of strategy recommendations and business case for implementing recommendations
Given the company's current diversification into disparate components, the strategic recommendation to follow certain risk management procedures and to reorganize as part of its strategy to consolidate its gains represent timely and valuable enterprises. Part of achieving this requisite diversification is exercising the company's strategic relationships along the entire the supply and value chains as well as throughout the internal organization. It is these relationships...
For instance, according to Edmonds and Stevenson (2011), "The Great Recession of 2008 has taken a toll on American households. The economic turmoil, which included a loss in investment and retirement wealth, falling housing values, and widespread job loss, has led to an increase in personal bankruptcy filings" (p. 37). Therefore, the recommended diversification and expansion strategies are considered to be the most straightforward approach to recovering from this economic downturn and realizing the company's strategic goals of increased market share through improved knowledge management practices.
Evaluation of the strategic analysis tools and supporting theories and their role in mitigating the risk and uncertainty of the recommendations
The company's dual strategy of diversification and expansion requires a strategic analytic tool that can measure the effectiveness of these initiatives in achieving the company's goals. On the one hand, the company expects to continue a growth strategy through diversification; on the other hand, though, the company's vertical acquisitions to date have not contributed to its core competencies, making…
References
Beinhocker, E.D. & Kaplan, S. (2009, August 6). Tired of strategic planning? Many companies get little value from their annual strategic-planning process. The McKinsey Quarterly,
119-121.
Edmonds, T.N. & Stevenson, L.J. (2011, July). Forgive us our debts: The Great Recession of
2008. Journal of Legal, Ethical and Regulatory Issues, 14(2), 37-41.
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