Strategy implementation and organizational effectiveness

Business - Management

Strategy Implementation

Structure

Southwest Airlines Corporation - http://mba.tuck.dartmouth.edu/pdf/2002-2-0012.pdf

This source explains the organizational structure at Southwest Airlines. This appears to be a very reliable and truthful source with a lot of good information.

Belief Model for the Leadership of Herb Kelleher (Southwest Airlines) - http://mission-coach.co.uk/pages/belief_model_leadership_herb_kelleher.asp

This source takes a look at the CEO of Southwest Airlines. This article breaks down all of the qualities that the CEO has as well as a snapshot of how leadership functions within the organization. This is a good source of valuable information.

Teams and Decision Making in the Strategic Environment - http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt3ch10.html

This article looks at how Southwest Airlines uses teams in order to carry out the function of the different jobs. It looks at how this type of structure is used to make their employees happy and result in positive outcomes for the company. This is a very valuable resource in order to understand the structure of the company as a whole.

Systems

About Budget Airlines - http://www.ehow.com/about_4830406_budget-airlines.html

This article goes through the things that a budget airline looks at in order to control costs and make money. This looks at what goes into a budget for a low cost airline. This has some reference to Southwest Airlines and how they do things. This appears to be a very reliable and trustworthy source.

Customer-Centric Planning Cleared for Takeoff at Southwest Airlines Cargo - http://www.customerthink.com/article/southwest_airlines_cargo_customer_centric_planning

This article looks at how Southwest Airlines uses a consumer centric plan for how they do business. It touches on their sales and marketing plan as well has their performance metrics. It also discusses the key insights that the company uses to ensure success. This is a very valuable source in determining the way the company works.

The Appropriate Number of Measures - http://www.gfoa.org/downloads/PMCommissionIssuePaper7.pdf

This paper looks at how Southwest Airlines evaluates performance measures. Southwest Airlines uses on one measure and that is profit per seat. Southwest Airlines creates an atmosphere of focused flexibility. This appears to be a reliable source of information.

People

Southwest Airlines Corporation - http://mba.tuck.dartmouth.edu/pdf/2002-2-0012.pdf

This article talks about the Southwest Difference. This is how Southwest relies on their employees to make the difference. This answers the question of what are the skills, experience, and knowledge of the company's employees. This is a valuable source in defining the people component of this airline.

Southwest Airlines and the MBTI® Assessment Creating a Corporate Culture That Soars - http://210.212.115.113:81/Himanshi%20Tiwari/T&%20D%20for%20PGDM%2010-12/MBTI%20%20South%20West.pdf

This article describes the values and philosophies that the airline uses to train their employees. It talks about how they develop their employees into leaders and how they create the culture by utilizing their employee's depth and quality. This appears to be a very reliable source.

Southwest's Secret to a Positive Corporate Culture: Its Employees - http://bclc.uschamber.com/about/companies/southwest-airlines

This source answers the question of what are the attitudes about the company and their jobs. It also explains the dominate management style of empowering its managers and front-line staff to act as problem solvers. This is a very objective and reliable article.