Coca-Cola: Strategic Toolbox Evaluating The Coca-Cola Company through a strategic toolbox shows that many sources have reviewed the Company because it is a global titan in the beverage industry. Nevertheless, the lion's share of information comes from the Company itself. Though the Company's information cannot be called objective, it does appear to be transparent and truthful, whether discussing Company Structure, Systems, People and/or Culture. Reviewing all the sources, it is perfectly understandable that the Coca-Cola Company is a model for decentralized business structures, as it operates well globally and locally.
Coca-Cola: Strategic Toolbox
Structure
What is the organization's structure? How decentralized or centralized is it?
Coca-Cola Company. (2012). Coca-Cola System. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/citizenship/the_coca-cola_system.html
Evaluation: Not objective but reliable and apparently truthful.
Valluri, H., Nahata, S., Jangalwa, A., Sethi, G.R., & Narayan, V. (2010). Organizational structure of The Coca-Cola Company. Retrieved March 19, 2012 from Scribd.com Web site: http://www.scribd.com/doc/37483762/Organizational-Structure-of-The-Coca-Cola-Company#outer_page
Evaluation: Objective, apparently reliable and truthful.
ii. What are the lines of authority and communication?
Coca-Cola Company. (2012). Coca-Cola System. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/citizenship/the_coca-cola_system.html
Evaluation: Not objective but apparently reliable and truthful.
Valluri, H., Nahata, S., Jangalwa, A., Sethi, G.R., & Narayan, V. (2010). Organizational structure of The Coca-Cola Company. Retrieved March 19, 2012 from Scribd.com Web site: http://www.scribd.com/doc/37483762/Organizational-Structure-of-The-Coca-Cola-Company#outer_page_16
Evaluation: Apparently objective, reliable and truthful.
iii. What are the roles of teams, committees, and task forces?
Coca-Cola Company. (2007). Coca-Cola Enterprises: Corporate Governance: Ombudsman. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://ir.cokecce.com/phoenix.zhtml?c=117435&p=irol-govombudsman
Evaluation: Not objective but apparently reliable and truthful.
Coca-Cola Company. (2012). Audit Committee Charter. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/investors/governance/audit.html
Evaluation: Not objective but apparently reliable and truthful.
Coca-Cola Company. (2012). Finance Committee Charter. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/investors/governance/finance.html
Evaluation: Not objective but apparently reliable and truthful.
Coca-Cola Company. (2012). Task Force Reports. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/ourcompany/taskforce_report.html
Evaluation: Not objective but apparently reliable and truthful.
b. Systems
i. How are budgets set?
Coca-Cola Company. (2012). Finance Committee Charter. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/investors/governance/finance.html
Evaluation: Not objective but apparently reliable and truthful.
ii. How is planning done?
Agrawal, K. (2009, November 11). Tools of Planning Coca-Cola. Retrieved March 19, 2012 from Slideshare.net Web site: http://www.slideshare.net/KunalAgrawal/tools-of-planning-coca-cola
Evaluation: Apparently objective, reliable and truthful.
iii. What measures are used to evaluate performance?
Likhon, L. (2011, January 129). Performance management and appraisal of Coca-Cola. Retrieved March 19, 2012 from Slideshare.net Web site: http://www.slideshare.net/likhon143/performance-management-and-appraisal-of-cocacola
Evaluation: Apparently objective, reliable and truthful.
c. People
i. What are the skills, experience, and knowledge of the firm's employees?
Coca-Cola Company. (2012). Our Company. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/ourcompany/index.html
Evaluation: Not objective but apparently reliable and truthful.
ii. What is their depth and quality?
Coca-Cola Company. (2012). Our Company. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/ourcompany/index.html
Evaluation: Not objective but apparently reliable and truthful.
iii. What are their attitudes about the company and their jobs?
Agrawal, K. (2009, November 11). Tools of Planning Coca-Cola. Retrieved March 19, 2012 from Slideshare.net Web site: http://www.slideshare.net/KunalAgrawal/tools-of-planning-coca-cola
Evaluation: Apparently objective, reliable and truthful
d. Culture
i. What are the company's values and are they widely shared and accepted by employees?
Coca-Cola Company. (2012). Mission, Vision & Values. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html
Evaluation: Not objective but apparently reliable and truthful.
ii. What are the key norms of behavior?
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