Super Bowl Ads
Super Bowl Commercials
The two best SuperBowl 2010 commercials were the Anheuser-Busch Clydesdale Friend and the Google Parisian Love as they both showed how powerful emotions can be quickly and very clearly associated with brands. The Anheuser-Busch commercial showed how powerful friendships are, even when friends have not seen each other in years. The Google Parisian Love shows how the search engine can help to navigate an entirely different and often confusing culture for an English-speaking student traveler.
Beginning with the Anheuser-Busch Clydesdale Friend commercial, the essence of any effective branding and messaging strategy is to infuse emotion with the experience of consuming the product or service. Clearly Anheuser-Busch understands it is not the taste of their beer that matters most; it is the opportunity of consuming it with friends to strengthen friendships. The commercial brings to mind the term the very best friends use to capture their loyalty with is "I would run through a brick wall for them." Tin the way same the bull effortless smashes through a wooden fence to be with their friend. All; powerful images of friendship associated with the Anheuser-Busch brand.
The second commercial of Parisian Love is one that shows the bewildering and often confusing culture shock of an American student in Paris. The rapid-fire images of queries shows how a romance moves from being casual to being more anchored in commitment, then on to starting a family in France. It is a progression many can identify with and Google successfully shows how their search engine is a useful in creating not only a roadmap to gain greater insights into a new culture but how to navigate a romantic relationship that successfully transitions to marriage. The implicit message is that Google is the lifelong partner anyone can count on to move through life's stages.
