Survey Administration Plan

¶ … Administration Plan To analyze the views of the general public about the Stanley Park project To determine whether Stanley Park meets the needs of the public To identify opportunities for service improvements in the project I am: Gender: Male Female Age: Under 18 years old years old years old years old Over 45 years old Ethnicity/race: White/Caucasian Black/African-American Hispanic/Latino Sector: Public/government Private Non-governmental/not-for-profit How would you rate: (please circle) = awful, 2 = bad, 3 = okay, 4 = good, 5 = great The design of Stanley Park The environmental friendliness of Stanley Park The amenities provided at Stanley Park The comfort of the provided benches and lawns Extras provided at the park In your opinion, how important is it that: (circle) = awful, 2 = bad, 3 = okay, 4 = good, 5 = great 10.

Stanley Park is comfortable and pleasant 1 2 3 4 5 11. Stanley Park is eco-friendly 1 2 3 4 5 12. The natural landscape of the area is preserved 1 2 3 4 5 13. What else would you like to tell us about the park? Reliability and validity Reliability issues may arise from the questions being unclear or ambiguous leading them to produce inaccurate answers. Another issue could arise from instructions provided being inconsistent or unclear.

These are minimized by testing the questionnaire with a small sample to ensure that the questions are well understood and issues of ambiguity with the questions or instructions are eliminated Wikman, 2006. Validity issues could arise from incorrect interpretation of the meaning when analyzing the data. The study may measure aspects that the researcher had not intended to measure Brewer, 2000. Validity can be ensured by comparing the data from this study to others that use similar processes or have similar aims.

Survey distribution plan Several sampling plans are available for this study. Random sampling is one form of sampling where participants are selected at random. Convenience sampling chooses individuals who are at a particular place at a particular time, while purposive sampling where persons are chosen with an intention. The survey will be distributed to individuals visiting the park. Random sampling is not feasible because achieving a true random selection of persons is difficult in this setting.

These will be a combination of convenience and purposive sampling to ensure a mix of different ages, cultures or ethnicities, and genders. Several survey personnel who will be stationed at strategic places in the park will distribute the questionnaires to persons.