¶ … survival of this market. Primary data reveals the direct relationship between the company and consumers. Secondary data, on the other hand, is reused primary data; it assesses the accumulated information and then uses that to reassess and improve its product. It also relies on the data collected during a past period to restructure the product in different ways.
The primary data that I would need in connection with Leftfoot are the following:
I would like to know which of these shoe products are the most popular; which the least popular; and which have potential for popularity in the future?
I would like to know the mean number of consumers that frequent this site: what draws them to this site; repels them; how I can structure this site so that it appears more appealing to them. I would like t o know whether consumers are indeed satisfied by Leftfoot and whether they find that the company fulfills its promise with each of tips brand of shoes featured. In other words, does each shoe featured indeed deliver "design, quality, function and style"
Ways that I might collect this data would be through surveys, focus groups, and interviews. I could also conduct some netnography research, which would entail approaching relevant online groups, either lurking on their sites or picking up information regarding their preferences and consumer habits, or asking them directly (Kozinets, 2009).
Leftfoot found...
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