¶ … symptoms of a problem)? NTN doesn't have a vision that appeal to people. It needs a new identity. For example, Upworthy appels to people on a moral level, yet NTN just focuses on the news.

Why is it of strategic importance to NowThis News (rather than simply an operational improvement)?

Because creating a new vision would open up an entirely new target market. It would necessarily have to change any of its core operations, just tweak the vision to be more relevant to people's lives and create content that is more appealing to the individual user.

How do you propose to develop a solution (your process for research, experimentation or product development )?

NTN definitely needs to do some target market research. First they need to define the target market...

Once some brainstorming has been done and the preliminary research offers some insights, the company could use some focus groups to tweak the experimental findings.
4. What resources or collaborators within NTN do you need to accomplish this?

NTN should use an independent consultant. If they try to develop everything internally then their bias will definitely hinder the results. An external perspective could be very valuable to the research.

5. What form will your recommendations or results take? Can you achieve this?

I will recommend a more target vision rather than a more generalized approach. The NTN network needs to find a new niche or group of niches to develop.

6. How…