NTN: acronym and organizational context

¶ … symptoms of a problem)?

NTN doesn't have a vision that appeal to people. It needs a new identity. For example, Upworthy appels to people on a moral level, yet NTN just focuses on the news.

Why is it of strategic importance to NowThis News (rather than simply an operational improvement)?

Because creating a new vision would open up an entirely new target market. It would necessarily have to change any of its core operations, just tweak the vision to be more relevant to people's lives and create content that is more appealing to the individual user.

How do you propose to develop a solution (your process for research, experimentation or product development )?

NTN definitely needs to do some target market research. First they need to define the target market and then through surveys or targeted interviews find out what they want in their media. Once some brainstorming has been done and the preliminary research offers some insights, the company could use some focus groups to tweak the experimental findings.

4. What resources or collaborators within NTN do you need to accomplish this?

NTN should use an independent consultant. If they try to develop everything internally then their bias will definitely hinder the results. An external perspective could be very valuable to the research.

5. What form will your recommendations or results take? Can you achieve this?

I will recommend a more target vision rather than a more generalized approach. The NTN network needs to find a new niche or group of niches to develop.

6. How can your idea be tested?

I think focus groups of the demographics within the target market would be an ideal testing ground for the new vision and new approach.

7. What metrics are appropriate to measure results?

Semi-structured interviews could capture a lot of data and feedback about the potential changes in the model. It is necessary to be objective as possible though and this is where an external consultant could really come in handy.

8. If NTN were to accept and implement your recommendation or product, what resources would it need (money, personnel, equipment, partners, etc.) to do so?

It would need money for research first of all; a full market analysis to identify opportunities and then market research to fine tune what opportunities for NTN are available.

9. What strategic or competitive advantage would adopting your recommendation confer on the company?