Technologies and Strategic Planning for Term Paper

Excerpt from Term Paper :

" (2008) Williams finally state that dynamic computing can enable innovation through enabling it departments to shift "from a 'light on' operation to a proactive, forward-looking approach." (2008)


The work of Edward M. Rizzo and Leslie a. Worsley entitled; "Emerging Technologies and the Internet Enable Today's E-Workforce" states that with the changes occurring in today's workforce "management requires a new way of thinking. The tools driving organizational effectiveness shave changed drastically in recent years in order to meet the needs of an ever-evolving workforce." (2001) a larger percent of the workforce is comprised of professional employees whom are "more mobile, and there is a growing dependence on temporary or contract employees to ensure adequate staffing levels." (Rizzo and Worsley, 2001) Rizzo and Worsley state that to this end more and more employers are depending on emergent technologies in facing staffing challenges including the Internet. While "traditional businesses have prevailed...the Internet has nevertheless transformed some of the fundamentals of the workforce management and marketplace." (Rizzo and Worsley, 2001) the Internet provides the means of delivery of management solutions "directly to the corporate desktop via a Web browser. This new approach has many names - outsourcing, netsourcing, application hosting, application service providing (ASP - but they all mean the same thing: flexibility." (Rizzo and Worsley, 2001)

Another application that may be used in keeping track of employees tasks and productivity are 'data collection terminals' which is critical to achieving operational excellence and improving employee productivity. Included in data collection terminals are: (1) Touch-screen Kiosks; and (2) mobile computing devices. Touch-screen kiosks "provide a bridge between the organization and the workforce, both capturing workforce information and extending organizational information back to the employee. Mobile computing devices such as Personal Digital Assistants (PDAs) "are widely accepted as tools or contact and task management. However, workplaces are beginning to realize that these devices have capabilities that extend much further." (Rizzo and Worsley, 2001)

Also stated as an emerging technology becoming more popular in use is 'biometric' technology while "once the exclusive province of ultra-secret, high-tech government facilities and science fiction movies, is ever increasingly one of the most pervasive and popular technologies used for efficient and accurate data collection." (Worsley, 2001) it is related that many organizations shy away from institution of biometric technology due to the association with "fingerprint reading, criminality, or the FBI. However, biometric technology is available in less intrusive forms including voice recognition, iris scan and hand geometry readers." (Rizzo and Worsley, 2001)


In order to smoothly deploy any technology across the organization the manager must necessarily consider 'Device Relationship Management' (DRM) which is a " genre of software infrastructure...designed to facilitate predictive maintenance and improve revenue streams from consumables and support, as well as monitor usage of network printing devices. DRM solutions encompass remote diagnostics and remote data monitoring, and can be implemented to scrutinize usage within the enterprise as well as establish real-time communications between the enterprise and suppliers of repair and maintenance services for networked copiers and printers." (InfoTrends, 2008) InfoTrends offers ten steps to building a DRM Sales Strategy, which include:

1) Making the determination of which elements of a DRM solutions already exist in the product and service portfolio "and aggregate those elements into a cohesive offering;

2) Using the 80/20 rule, schedule executive-level discussions with the 20% of customers who account for 80% of business;

3) Based on the assessment of the product and service portfolio and key customer needs, make a determination of where the organization falls on the continuum of DRM offering and if weak, focus toward expanding them;

4) Once having consolidated an array of DRM elements into an aggregated offering that meets the largest part of the requirements of the customers, develop a compelling presentation for customers that articulates that value offered in this area;

5) Test this presentation with key account executives;

6) refine the message and presentation based on customer feedback;

7) provide incentive to sales force to sell the DRM solutions and measure their results;

8) Invest in a strategy to advance offerings along the DRM continuum;

9) Ensure that the market messages and sales force is kept aligned with development efforts of DRM; and 10) Extra additional revenue from DRM customers by adding advanced DRM-enabled services such as automatic replenishment of consumables and periodic assessment of device utilization across the enterprise. (InfoTrends, 2008)

The work of Steven Johnson (2003) entitled: "Emerging Technology" published in the Discover magazine states that: "In his classic novel, Cat's Cradle, Kurt Vonnegut explains how the world is divided into two types of social organizations: the karass and the granfalloon. A karass is a spontaneously forming group, joined by unpredictable links, that actually gets stuff done - without ever discovering what they are doing...while a granfallloon is a 'false karass', a bureaucratic structure that looks like a team but is 'meaningless' in terms of getting things done. Everyone has undoubtedly experience both types of networks according to Johnson who state that for the largest part of the last 40 years "computers have been on the side of the gransfalloons, good at maintaining bureaucratic structures and blind to more nuanced social interactions. But a new kind of software called social-network mapping promises to change all that. Mapping social networks turns out to be one of those computations problems - like factoring pi out to a hundred decimal points or render complex light patterns on a 3D shape - that computers can do effortlessly if you give them the right data." (Johnson, 2003) Johnson states that Kurt Vonnegut has developed a software he calls 'in-flow' which maps social networking for organizations and illustrates the flow of information and Johnson states: "They look almost like images from a chemistry textbook -- dozens of molecules strung together in an intricate shape, each one representing an employee. The links between each person are a way of visualizing the flow of information through a company. "The maps show how ideas happen, how decision making happens, who the real experts are that everybody goes to," Krebs says. They show the karass buried inside the granfalloon." (2003) Johnson relates that social mapping is not only for the corporate sociologist because this type of software was used by Krebs of "to analyze the social networks visible in book-buying patterns on by tracking the people who bought this book bought these 'other books' feature. " (2003)


Today's organization must stay open to new and emerging technological solutions in all areas of conducting business including providing solutions, data aggregation, collaboration between departments and employees and customer relationship management solutions. Integration of new technology will require device relationship management and other technology offerings for customer and for employees as well. Technology is an ever-expanding and ever-changing aspect of the business organization, which provides the organization with the potential to continually increase efficiency, operability, and profitability.


Alter, Allan E. (2005) Innovation Makes Emerging Technologies Pay Off. CIO Insight. 5 June 2005. Online available at,1397,1826516,00.asp

Alter, Allan E. (2005) Innovation Makes Emerging Technologies Pay Off. 5 June 2005. CIO Insight. Research online available at,1397,1826516,00.asp

Bean, Randy (2004) Emerging Technologies Still Emerging. CIO Update 23 August 2004. Online available at

Chua, Sacha (2007) How to Talk to Execs and Clients about Social Media - the Orange Chair. Online available at

Hipp, Allison (2008) What is Device Relationship Management (DRM)? InfoTrends - Questex 2008. Online available at

Johnson, Steven (2003) Emerging Technology. Discover. 1 Apr 2003. Online available at

Michalik, Bernie (2008) How to Introduce Social Media into Your Organization by Chris Brogan - the Orange Chair 11 Jan. 2008. Online available at

Rizzo, Edward M. And Worsley, Leslie a. (2001) Emerging Technologies and the Internet Enable Today's E-Workforce. PaytecH. 2001 American Payroll Association. File jf0107.pdf. Online available at…

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