Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … television media research of Nielsen, Scarborough, & Arbitron
This is an essay comparing the pros and cons of television media research. Discussed are Nielsen, Scarborough, and Arbitron research. Two sources are used. APA.
Television Research
Scarborough Research is a leader in consumer and media research tools.
It provides a syndicated research service on a local, regional and national level to newspapers, television and radio stations, cable systems, outdoor media, Internet companies, advertisers, agencies and sports teams and leagues. It conducts on-going studies in the top seventy-five markets and interviews over 200,000 adults annually (http://www.scarborough.com/scarb2002/press/pr_partner.htm).Itdelivers twice yearly updates of its local market reports to a diverse client base that spans all major media, advertisers and their agencies. These reports examine a variety of characteristics including online and offline consumer habits, local consumer shopping patterns, traditional and online media usage, demographics and lifestyle activities....
Scarborough Research is a partnership between VNU Marketing Information and The Abritron Company (http://www.scarborough.com/scarb2002/press/pr_partner.htm).
Nielsen Media Research is the leading provider of television audience measurement and related services in the United States" (http://www.scarborough.com/scarb2002/press/pr_partner.htm).ItsNational People Meter Service provides audience estimates for all national program sources. This includes broadcast networks, cable networks, Spanish language television, and national syndicators. "Local rating services estimate audiences for each of 210 television markets in the U.S., including electronic metered service in 53 markets" (http://www.scarborough.com/scarb2002/press/pr_partner.htm).Nielsenalso provides competitive advertising intelligence information. It is a subsidiary of VNU, one of the world's leading media and information companies (http://www.scarborough.com/scarb2002/press/pr_partner.htm).
In January 2002, the Scarborugh television sales and training divisions became part of the local television business unit of…
Works Cited
Nielsen Media Research and Scarborough Partner for Qualitative Measurement Service to Local TV Station." Scarborbough Research. November 8, 2001. http://www.scarborough.com/scarb2002/press/pr_partner.htm.(accessed08-12-2002).
Interactive Television Research Institute. Murdoch University Perth Australia. http://www.itri.tv/.(accessed08-12-2002).
Television The history of television is at once familiar and unexpected, in that television, like every new medium, experienced a time when it was simultaneously written off as a fad and hailed as a world-changing wave of the future. The truth was somewhat more nuanced, because although television did change the world in serious, wide-ranging ways, it did not do so in the way many early critics and theorists suspected. By
Television in Australia Television itself was quite an invention and made significant changes all around the world. It became common in the United Kingdom and the United States by the end of the Second World War. The American system basically had the commercial system in which government interference wasn't so pronounced. On the other hand, the British system was more government owned and dominated by BBC. The television in Australia has
Media Ownership Concentration The author of this report is asked to do a Marxist analysis of a media conglomerate and what does or tends to happen when a single corporate structure owns multiple publications and how the forcing out or limiting of other publications can lead to a stunted and incomplete view of reality due to an artificially limited marketplace. The company used as an example in this report is Time
Media Archaelogy and Videogames In today's world, the rapid development of technology has opened worlds of vast information and entertainment that are instantly accessible at the touch of a button. The relationships created in this way not only involve those we interact with online or via gaming, but also our own perception, the mental imagery we create and the apparatus we use to access these. A researcher who truly wants to
Research Grant National Institutes of Health Research Grant This essay examines the application process for the National Institutes of Health (NIH) research grant through the National Human Genome Research Institute (NHGRI), Funding Opportunity Title Genomic Resource Grants for Community Resource Projects (U41), Funding Opportunity Announcement Number PAR-11-095. The NHGRI was established originally as the National Center for Human Genome research in 1989 and led the NIH's contribution to the Human Genome Project. This
Research Participants • Legal and ethical issues relevant to nursing research Any kind of breach done with regards to the legal aspects has the likelihood of becoming an issue for litigation. The usual legal concerns associated with nursing research can be split into three: Ownership of Data: This can be a legal issue for nursing research that is the topic of a contract and can also come about as a result of rivaling research