Consumer Perceptions Toward Personal Behavior

¶ … Consumer Perceptions

Toward Personal Behavior Related To Playing Online Games

Conflicting concepts and concerns accompany the current billion dollars online game playing "business." Some consider the practice of playing games online harmful, while others argue it can ultimately work for the good of the player. During the mixed-method study, the researcher analyzes literature and results of the researcher's survey to determine how Thai game players personally perceive their personal behavior related to playing online games. The study also relates a number of online players' personal perceptions, motivations, and behaviors. During the survey of participants, the researcher investigates:

Thai online game players' personal perceptions of online games;

significant reasons that motivate the participants to play online games;

factors that motivate participants to choose an online game;

participants' opinions of digital society

Affects of playing online games in real world.

The study leads to a better understanding of the conflicting concepts and concerns continually confronting the virtual and real worlds that online game players not only play in, but "live" in; worlds in which some online game players may at times - live to play.

TABLE OF CONTENTS

CHAPTER I

INTRODUCTION

Conflicting Concepts and Concerns

Background of Study