¶ … Airline Questionnaire
Limited Response: Please choose from 1 to 5, with 1 being "not at all" and 5 being "very much/often"
How frequently do you travel, for business or for pleasure, on an airplane?
How much did you enjoy your last experience on an airplane?
To what degree do you consider cost when making travel plans?
To what degree do you consider services and amenities when making travel plans?
How much do marketing materials (i.e. brochures, print ads, television commercials, radio commercials, online banner ads, etc.) influence your travel plans?
How frequently do you encounter marketing materials aimed at travel locations or transportation providers?
How much do you trust the information these marketing materials?
How often, in your experience, is low cost associated with poor quality in travel arrangements and accommodations?
To what degree are the luxury items offered as travel incentives worth the extra costs?
Based on you current experiences, how likely would you be to choose a low-cost airline over a luxury airline?
Open Response: Please answer the following questions in as much detail as you can provide.
How frequently and for what purpose (i.e. vacation, business, family visits) do you typically fly?
Do you usually fly alone or with company? If the latter, please describe you usual companion(s) (i.e. business partner(s), family, spouse/significant other, etc.).
What influence do you believe marketing materials have on your decision making in choosing an airline?
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