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¶ … women's magazines has income increasingly significant on the media market largely because they tend to appeal to an increasing public. In this context, the share of the advertisement is also on the rise. However, such developments have determined an impact on the public that is often considered to be a negative one in terms of women's self-esteem.
There are different aspects to consider when arguing that women are negatively impacted by glossy magazines. The aspects most affected by women's magazines include the body image, the behavior of women vs. The partner, the work place, and the society at large, and the image women project in the society at large (Kramer, 2011).
Glossy magazines, as a result of the advertisement conducted and the ad space sold on the pages of magazines such as "Vogue," "Harper's Bazaar," "Cosmopolitan," "Elle," have the tendency to promote the perfect-body model in women. They are the symbols of high fashion, luxurious life style and inevitably the models provided in such advertisements inspire mere physical...
Their sizes are much reduced as compared to the average women not engaged in fashion or advertisement business as models (George and, Uhlenbrock, 2010). Such advertisements however promote the standard skinny look in order to sell their products or impact their targeted audience. From one point-of-view, it is rather justifiable given the fact that fashion shows in their large majority present standard models on the catwalk. However, women targeted by this type of magazines tend to compare themselves with such models in magazines especially and consider the photographs and the images as being the depiction of the model's actual appearance. Therefore, women tend to consider small sizes in clothes as the standard. When they do not fit these standards, their self-esteem is reduced and their opinion of their body is influenced in a negative way. There is a clear connection between the model standards and women who tend to deal with their weight problem and bulimia, anorexia, over exercising women tend to choose in order to fit smaller clothes sizes for instance.
Another aspect which is influenced by women magazines is related to the impact articles on behavior have on the female readers. For instance, magazines such as "Cosmopolitan" have full sections on sexual behavior, means to improve social skills, or methods to increase self-esteem (Mark, 2012). Such types or articles are designed for women that apparently have problems with their relationships or, either intimate or social. These types of articles however assume a preponderance of women that face such problems (George and, Uhlenbrock, 2010). On the…
References
Mark, K. (2012)"The Impact of Cosmo Magazine on Women's Sexual Attitudes." Kinsey Confidential.. Available at http://kinseyconfidential.org/cosmo-impacts-womens-sexual-attitudes/
George, J and Michelle Uhlenbrock. (2010)Effects of Advertisements on Perceptions of Women's Leadership. Available at http://psych.hanover.edu/research/thesis10/uhlenbrock%20and%20george%20is%20final.pdf
Kramer, M. (2011). "The effects of women's magazines on body image." Livestrong.com. Available at http://www.livestrong.com/article/548072-the-effects-of-womens-magazines-on-body-image/
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