Battle in Radio Broadcasting

Battle in Radio Broadcasting

Identify the organization's generic strategy

The organization's generic strategy is important. XM strives to offer a broad and appealing means of selection for the listener. Through this, the individual pays $12.95 a month in order to have the programming as commercial free as possible. However, they also offer a family plan where one can pay $6.99 a month, so that the person can have additional radios within their household. Their target market includes those that are automobile and truck drivers. A person can receive what he or she wants through a portable receiver for their home or personal or to have one installed in their vehicle. They encourage the use of satellite radio vs. The traditional form of it. 2. Identify at least one strategy that supports the generic strategy and describe how it meets the organization's goal and objectives

One strategy that supports the generic is using the theme "Listen Large." This was used by the latest stars in Hollywood, such as Ellen DeGeneres, David Bowie, Snoop Dogg and many others. Through this effort, XM Radio attracted new listeners to their station. Because of having these famous people assisting with their station, they are able to get more customers to pay more a month, which gives them more revenue a month. When word gets out, people are going to want to purchase a receiver to listen to XM Radio because of how they are marketing it to people. This includes partnering with baseball leagues and many big companies that everyone knows or hears about regularly. Not only that, but the company does promotion in stores, provides incentive programs for retailers, and takes part in advertising campaigns for those interested in partnering with them. As a result of using this specific strategy in conjunction with having stars on their station, they are meeting the needs of people because many choose to worship them and too long to have their lifestyle.

3. Identify the organization's chief threat to sustainable competitive advantage

The organization's chief threat to sustainable competitive advantage is that of Sirius Internet Radio. Since the internet is the latest trend in our society today, many are going to choose to go this route in order to find a way to listen at work and at home in order to reduce stress levels and to make a difference in society itself. This indicates that much competition is occurring because there is need for both satellite and internet for one to get the latest news and music on a regular basis. Regardless, they are able to reach a worldwide audience depending on their marketing strategy. People will benefit from either, but the Internet makes it a threat to satellite radio. 4. Offer your opinion as the whether the organization is meeting its stated mission, vision, and guiding principles, especially with regards to ethical operations, respect for diversity, and environment sustainability