Twizoo's use of Twitter data for restaurant and venue recommendations

Small Business

Mr. A. Peterson

From: R. Tyler

Starting a Small Business

Mr. Peterson,

My friends and I have considered several small business ideas and did some research to help us make a decision. Ultimately, there have been two articles that caught our attention. The first of these is the article "This App Developer Turned A Ford Van Into A Fantastic Mobile Office Space" by Tweedie (2014). The second is "This Tiny Tech Startup Has Figured Out How To Turn Twitter's Trove of Free Data Into a Goldmine" by Edwards (2015).

Description

The article by Tweedie concerns entrepreneur David McKinney, who transformed a van into an office for his app development business. The one by Edwards focuses on a startup company known as Twizoo that uses information from Twitter help users find the best restaurants, night clubs, etc. In their vicinity. I am most interested in the latter business idea.

Outcomes

The most positive outcome of this app is that it places decision-making power in the hands of the consumer by using information that is freely available. In this way, social networking reputations no longer serve only businesses trying to make marketing decisions, but also consumers looking for the most economically sound decisions.

In the future, one might expand this idea to other social networking sites such as Facebook, Instagram, and the like.

Thank you for taking the time to look at these ideas.

Yours sincerely,

R. Tyler