A similar example would be if a landscaping company buys some plants to fill an order a customer made to landscape their lawn. In the end, it might be a B2C situation (either directly or indirectly), but there are most certainly transactions in the chain that are C2C in nature (Shoifot, 2016).
The other transaction type that hasn't been covered yet is C2C. Perhaps the best example of how the mobile revolution emerged for C2C transactions was eBay. However, eBay was just an online extension of what was already happening in garage sales, flea markets and so forth where consumers come together to sell each other goods for money or via straight trades for different goods. One thing that the mobile revolution brought about was that many companies are providing the forum and logistics to make a sale but they just take a cut of the sales and mostly stay out of the way. Even full-fledged online retail sales are getting into the mix. Amazon, for example, will sell a lamp or a lawn tool on their site. However, consumers can sell that same item on the Amazon website. Amazon gets a cut because they provide and run the site. However, it is technically a C2C transaction. More modern applications like LetGo and a few others are just forwarding that idea. Even so, there are still pure C2C transactions but they are a smaller and smaller part of the whole due to the ubiquity and presence of technology and firms that aid in providing these larger forums for individuals to sell their goods (Arline, 2015).
As can be seen already to a large degree, there is most certainly a segmentation of the market when it comes to home goods and garden items. This has always been the case but the lines of demarcation involved have clearly changed. As noted before, the differing forms of commerce, those being C2C, B2C and B2B have always been there. However, the first two of those have changed a ton in the wake of the mobile revolution. The changes to the barriers to entry and to the wider ability to sell items in a way that is efficient has quickly changed the paradigm. Rather than resist and obstruct such a thing, the larger companies are often (but not always) enable and empower consumers in this regard. For example, Amazon does this in part and eBay does so as its main model. However, other firms are less than involved in that way. However, this is clearly evened out by firms like eBay and LetGo that do the C2C enablement as its only (or main) business model. The lines between groups are further made…
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