The Role of a Marketing Manager Is Satisfying Clients Needs

Consumer Buying Decision Process

Consumers choose what to buy and consume at any one time based on their affordability and the needs they want to satisfy. Companies and people who are always seen to be at the forefront of enabling the consumers meet their needs always win their hearts. It is because of the decision to win their hearts that a seller will go an extra mile of studying what the consumers want and responding to it. Competitors that are more aggressive will easily outsmart those that fail to do this in the market.

The Role of a Marketing Manager

Marketing is an influential factor when a selling process is about to be closed. Therefore, company managements have the responsibility to present the right option to the marketing agenda in a business at all times. Those that present the right cause of action when it comes to marketing the products will always win the approval of the market. In essence, marketing plans must cater for the all-around strategies that are meant to arrive at the targeted sales (Dellaer & Stremersch, 2004). This begins with carrying out a study of the market and engaging the consumers in interviews that will lead to understanding them. These questions will include their views about how they view the already released products and giving the chance to present recommendations on how they want the products to be made.

A field assessment exercise will be expected to arrive at a state of cognizance and acknowledgment of the right cause of action as regards popularizing the products. In the process of dealing with the consumer demand patterns and the preferences, it will be easy marketing the already designed product (Taylor, 2009). Most of the plans that will be undertaken in such a plan will arrive at making work that is important to congregate with the relevant people in life.

The process that will be taken in formulating a marketing strategy will first start with marketing the product with all that is needed will be through means that are seen as related to making plans for the entire course. The right to be in charge of the market will come from meeting the demands of all those who are in need of the market stake. It will begin with an understanding of the relevant needs that consumers need (Cravens, 2010). This will begin with an assessment of consumer history with a bias on their consumption patterns over time. This will enable the marketer to design the right marketing schedule for the product by advising management on what they need to produce for sale.

Moondial Company is a producer of electric bulbs for both home use and street lighting. The demand for the product has been going down due to the stiff competition that prevails from big market players. In essence, there is a strong need to enforce a robust marketing campaign for this product from the point of the consumer and its support for the results. Those that have had a chance to consume this company's products shall be the best people to handle the marketing campaign (Kotler & Armstrong, 2006). Therefore, the marketer must target those who already have the products with them and inquire about their perceptions towards them. From this interview, it will be possible to understand what is best for the consumers out there. The weaknesses pointed out by the consumers will be a pointer to the kind of improvements that the management needs to incorporate in their plans for the future. Therefore, it is important that the management must be informed about all issues in the consumers' minds for them to respond accordingly.

B2B vs. B2C characteristics

The characteristics of the Business-to-Business approach in the company are centered on either collaboration or competition. The collaboration is to those who can bring benefits to the company. This includes the suppliers and the distributors of the products that are seen as the needed efforts for the business to belong to the right side of life. The partnership must relate matters of building networks within the mainstay demands of the market (Chen & Hoyle, 2013). Some collaborators exist in the market; the need to be right with them is essential. Some of the important traits needed for doing this include the ability to build networks and negotiate for contracts, the ability to strike a compromise with the competitors and how to deal with the many challenges relating to the occasioning of work at hand (Shaughnessy, 2012). Regarding the competitors, the ability to copy their best strategies, improve them, and outwit them in the market matters most. Those who have the ability to deal with any case of competition that comes for the will carry the day.